Rakuten wesentlich besser als Rocket

Business Model of Rakuten: Complete Strategy Breakdown 2025

Rutuja Gaikwad
November 14, 2025

miracuves.com/business-model-of-rakuten/

Rakuten Bank Implements "Yen Time Deposit Winter Bonus Campaign" ~Yen Time Deposit 1 Year 1.00% per Year~

November 21, 2025

Rakuten Bank is pleased to announce the launch of the "Yen Time Deposit Winter Bonus Campaign" for a limited time from Friday, November 21, 2025 to Saturday, January 31, 2026.

www.rakuten-bank.co.jp/press/2025/251121.html

AST SpaceMobile Expands Manufacturing Footprint in Both Texas and Florida, Accelerates Next-Generation BlueBird Production

Company increased U.S. workforce by over 100% in the past six months as it deepens commitment to leveraging American innovation and advanced manufacturing

MIDLAND, Texas, November 25, 2025

AST SpaceMobile, the company building the first and only space-based cellular broadband network accessible directly by everyday smartphones, designed for both commercial and government applications, today announced the addition of two new manufacturing sites in Texas and Florida, as it continues to expand its operations. The company now employs more than 1,800 professionals, the majority based at its West Texas headquarters.

SpaceMobile builds its highly sophisticated BlueBird satellites from raw materials to finished spacecraft, supported by 3,800 U.S. patents and patent-pending claims. Complementing this Texas footprint is the company’s Maryland location, as well as a newly added facility in Homestead, Florida, which increases production capacity and extends AST SpaceMobile’s presence into another business-friendly state.

The company is 95% vertically integrated, with all major manufacturing processes kept under U.S. control. AST SpaceMobile continues to make significant investment in expanding U.S. facilities, advancing manufacturing and working capabilities, a foundation that enables continued growth and leadership in space-based cellular broadband connectivity.

finance.yahoo.com/news/...ufacturing-footprint-130000430.html

Linkshare Japan's influencer marketing service "LINKSHARE REVO" was introduced in the information media "Medei Tsutsu

2025/09/10

On the advertising and marketing information media "Medei Tsutsu" operated by Aizu Co., Ltd., "LINKSHARE REVO", a marketing service that matches influencers and companies provided by our company, was introduced.

In this article, several companies are featured as "12 Successful Cases of Influencer Measures", among which "LINKSHARE REVO is a service that can utilize the Rakuten Group's reliability and vast purchasing data".

Network safety through direct contracts with point influencers who have been evaluated for "LINKSHARE REVO"

Legal compliance (stema measures)
Only influencers who have passed the screening can register Assignments based on
past performance are possible
Measurement and reporting of the effect of each influencer's post
Performance measurement by influencer
Compatible with web/app tracking measurement
Compatible with 3rd Party cookie regulations
SNS advertising distribution of posted images (Instagram, Maximizing results with TikTok, X)
Targeting using Rakuten's data
Secondary use of post creative (UGC)

"LINKSHARE REVO" is a recommended service not only for companies that want to start influencer marketing, but also for companies that want to improve and expand their existing measures. Leveraging the Rakuten Group's unique strengths in data utilization, we will contribute to solving corporate marketing issues.

jp.linkshare.com/news/atHtvSDg

Rakuten Ichiba Presents 2025 Winter Trends!

November 25., 2025

Rakuten Ichiba has announced consumption trends likely to attract attention this winter, based on user purchasing data and surveys. With over 80% of respondents indicating a desire to save money this winter, "personal cold weather measures" focusing on energy-saving and localized heating, "home charge/self-charge" referring to purchasing daily necessities in bulk and self-rewarding purchases, and "gyoretsu-meshi at home" (popular restaurant dishes at home) were highlighted as key trends.

https://www.youtube.com/watch?v=5o_MZnIvlkE

Intuitive and speedy trading with Rakuten Securities

A first in the industry! Rakuten Securities implements a board ordering function equipped with "Full Board " in "iSPEED" - Changing the common sense of Japanese and American stock smartphone trading to achieve an intuitive and speedy trading experience

November 21, 2025

www.rakuten-sec.co.jp/web/company/newsrelease/fy2025.html

Sharad Sriwastawa
Co-CEO of Rakuten Mobile and President of Rakuten Symphony

We're excited to share the outstanding progress of Rakuten Mobile, Inc. during today's Rakuten Q3 FY2025 results call.

We're seeing significant momentum, with revenue climbing to ¥118.7 billion (US$791.3m), a robust 12.0% YoY increase. This growth is fueled by increasing Rakuten Mobile subscribers, rising Net ARPU, and strong contributions from Rakuten Symphony's software deliveries.

Rakuten Mobile, as an individual business, delivered impressive results: revenue of ¥95.2 billion (US$635m) (up 31.2% YoY). We also achieved a positive EBITDA of ¥7.8 billion (US$52m), a significant improvement YoY. This puts us firmly on track for full-year EBITDA profitability in 2025.

Our subscriber base continues to expand, reaching 9.33 million by the end of September, and surpassing 9.5 million as of November 7th. This growth, coupled with a decreasing churn rate and a strong Net ARPU of ¥2,471 (US$16.5), up YoY due to higher data consumption), underscores the increasing value and appeal of Rakuten Mobile.

Thank you to our incredible team for their dedication and to our customers for their trust. We're building something truly special!

www.linkedin.com/posts/...c-activity-7394658293115207680-EZIN

Rakuten Mobile – which surpassed 9.5 million subscriptions as of November 7, 2025 – has also introduced advanced AI technology to significantly enhance its customer experience.

“One of Rakuten’s earliest and most successful forays into agentic AI was the development of Rakuten Mobile AI Assistant, now in its second iteration, version 2.0,” explains Cai.

The AI Assistant was designed to bridge the gap between online and in-store shopping. Previously, in-store customers often missed out on special offers or device options, while online shoppers lacked the personalized guidance typically provided by store staff.

Duc Thuan Ngo, Manager of Conversational Experiences, Rakuten, demonstrates new Rakuten AI Voice Agent within Rakuten Mobile.

Duc Thuan Ngo, Manager of Conversational Experiences, came onstage to walk through how AI customer service leverages voice chat and an intuitive natural language interface to enable seamless navigation. The onstage demo illustrated how a typical user can go through all three stages of the customer shopping journey – consideration, onboarding and customer support – via the platform’s voice and text chat interface.  

Introducing Rakuten AI for Desktop

Days before Rakuten Technology Conference, Rakuten announced a major milestone in personal computing and artificial intelligence. In collaboration with HP Japan, the company unveiled Rakuten AI for Desktop an on-device intelligent AI platform that allows users to access Rakuten agents both online and offline for the first time.

The platform, which will be available pre-bundled on HP’s consumer and commercial devices in Japan from Spring to Summer 2026, enables Rakuten’s large language model to run directly on the device, ensuring seamless transition between cloud and local device.  

Raju Vasanth, Head of AI Product at Rakuten, took to the stage to demo the various ways the platform might help him prepare for a business trip to Tokyo: from finding a hotel via Rakuten Travel, to allowing him to summarize emails and create a report on the plane in on-device mode, to finally writing and translating a presentation once on the ground at his destination.  

“Rakuten AI for Desktop offers enhanced privacy by running tasks directly on local devices,” stated Vasanth. “This is truly intelligence that goes with you everywhere, providing a powerful solution to manage sensitive and confidential data and eliminating concerns about relying on browser-based generative AI platforms.”

Rakuten Ichiba has also soft launched an AI-powered shopping assistant within its mobile app, offering select users a more personalized and intuitive shopping experience. Emily Zhao, Vice Senior Manager of Search Product, came onstage to show how the shopping agent can take an initial vague query, narrow down choices and ultimately find the perfect birthday present for her young son. Rakuten AI on Ichiba mobile app analyzes user intent, researches relevant details, identifies key factors, and supports product comparisons to simplify decision-making.

The leading e-commerce platform plans to roll out the feature to all users by year-end, enhancing the shopping experience for millions across Japan.

Emily Zhao, Vice Senior Manager of Search Product, Rakuten, provides demonstration of Rakuten AI for Ichiba mobile app.

Driving Japan and Rakuten’s agentic future

“Looking forward, we envision a future where agents are everywhere throughout the Rakuten Ecosystem,” said Cai. “These agents will not only make everyday life more productive and simplify access to Rakuten group services – from shopping, fintech to mobile – but also act as proactive assistants that enhance every aspect of users’ lives.”

Earlier this year, Rakuten was selected by the Ministry of Economy, Trade and Industry (METI) and the New Energy and Industrial Technology Development Organization (NEDO) to participate in the Generative AI Accelerator Challenge (GENIAC) project to advance Japan’s generative AI capabilities.
Under GENIAC, Rakuten continues to invest in research and development of a cutting-edge, open-weight AI foundation model designed to significantly expand memory capabilities.  

As Rakuten continues to chart Japan’s agentic future, its next chapter centers on deepening the human-AI relationship with hyper-personalization and user memory. These advancements will enable intelligent agents to go beyond simple interactions by anticipating needs, remembering preferences and acting proactively, delivering seamless experiences across the entire Rakuten Ecosystem.

rakuten.today/blog/...5-ting-cai-rakutens-agentic-future.html

Customers directly benefit from this integrated approach. Rakuten Mobile subscribers, for instance, navigate the ecosystem with greater ease, shopping on Rakuten Ichiba, booking hotels on Rakuten Travel, and accessing digital content effortlessly. This enhanced convenience drives significant engagement: data from Japan indicates mobile customers tend to spend 48.5% more on the marketplace and use Rakuten Travel 10% more, showcasing the ecosystem’s success in simplifying and enriching the user experience.
Telecom innovation and operational efficiency
This software-first philosophy, deeply embedded across Rakuten’s diverse offerings, has been particularly transformative in the telecommunications sector. Mikitani highlighted Rakuten Mobile’s achievements in deploying Open Radio Access Networks (Open RAN) in Japan. Unlike many companies that start in mobile and then move into other digital services, Rakuten built its software expertise first, enabling it to apply this advantage directly to its mobile network.
By fully virtualizing the network and applying AI-driven automation, Rakuten Mobile keeps capital expenditure about 50% lower than competitors and operating costs 30 to 40% lower. The network operates with fewer than 1,000 employees, compared with industry peers that typically employ around 15,000.
Mikitani emphasized how Rakuten Mobile leverages automation and integrated technology to expand network coverage and efficiency across Japan. “Our approach combines algorithms, hardware and software at full scale in Japan,” Mikitani said. “We have proven that high quality can be achieved efficiently.” The network includes more than 100,000 macro cell towers, covering nearly the entire population, with automation enabling efficient field operations, site configuration and overall network management. Outside Japan, Rakuten manages thousands of data centers and edge computing facilities, including four major data centers supporting 38,000 servers.
Opportunities in India and global lessons
Reflecting on international trends, Mikitani noted that countries like India, China and South Korea are scaling digital services rapidly. He emphasized that Japan can accelerate its own progress by learning from these markets, particularly in AI adoption and ecosystem integration.
India remains a strategic market for Rakuten. Beyond mobile infrastructure, Mikitani sees opportunities in e-commerce, fintech and broader digital services. Rakuten’s experience in Japan provides a model for integrating services, building customer loyalty and supporting global partners through software-driven solutions, offering practical insights for companies and policymakers in India.
Human connection in a digital world
While discussing technological advancement, Mikitani emphasized that human creativity remains central. “A handcrafted luxury handbag made entirely by robots will never carry the same meaning as one made by an artisan,” he said. “AI should enhance that human connection, not replace it.”
He concluded by urging collaboration between countries and companies to ensure technology develops responsibly. “As we expand our ecosystem, we aim to deliver software-driven solutions that empower people and businesses, helping them benefit from innovation in ways that are practical, accessible and meaningful,” Mikitani said.

rakuten.today/blog/...-on-digital-ecosystems-at-imc-2025.html

However, the application of AI within Rakuten’s insurance business extends far beyond just marketing. Kosaki emphasizes a holistic integration across various operational processes. “The insurance business involves many different processes,” she notes. “There’s marketing, which I’m responsible for, but also product development, customer inquiries, and processing claims when customers experience accidents or illnesses.”

Kosaki and her team are on a mission to embed AI into each step of this value chain. “We are actively promoting AI utilization by involving people from various departments and closely collaborating with them to integrate AI into each part of the value chain.”

The rich Rakuten Ecosystem data provides a powerful advantage for her domain of insurance marketing. This includes basic customer attributes, purchasing history, point usage data and membership information. For some customers, even details like car manufacturer and model are available.

“We leverage this kind of data, to strategically conduct our marketing,” Kosaki explains. “By further combining this data-led approach with the power of AI, we can predict who is most likely to subscribe to insurance at a given time, and then approach them through the appropriate touchpoint at the right moment. This is data-driven marketing in action.”

The shift to AI-powered marketing has yielded significant, tangible benefits for Rakuten Insurance. Kosaki contrasts their new approach with traditional methods. “Normal auto insurance marketing starts off with a massive blitz of TV commercials just to build awareness,” she points out. “Initially, there is no actionable data so it becomes a very costly and labor-intensive marketing effort just to educate those who first show interest about auto insurance.”

“In contrast, because we have Rakuten’s data and AI capabilities to revolutionize this process, we can conduct extremely efficient marketing,” Kosaki states. She shares a compelling example, “There have been cases where we acquired auto insurance contracts at about half the customer acquisition cost of other companies.” This demonstrates the profound impact of AI on optimizing marketing spend and effectiveness.

While AI’s impact on marketing is clear, its potential in other areas of the insurance business is equally significant. Kosaki highlights a critical application in claims processing, an area central to customer trust and satisfaction. “An example of where AI utilization can add real value is for the typical insurance use case of responding to customers when they have an accident,” she explains. “The most important thing for an insurance company is to quickly pay out claims whenever a customer is involved in an accident.”

However, auto accidents are extermely complex and varied, influenced by factors like weather, time, and driver behavior, making each incident a unique case in itself. Determining the At-Fault Ratio, or the proportion of responsibility for an accident, is a highly specialized and time-consuming process. “It’s an incredibly difficult task that involves analyzing each accident’s specific circumstances, consulting past precedents, and requires expert knowledge,” Kosaki states. “This complexity can often lead to delays in claim payouts, causing additional stress for customers.”

To address this, Rakuten Insurance is exploring how AI can assist. “We are currently trying to leverage AI by inputting past precedents of At-Fault Ratios into it,” Kosaki reveals. “When a new, unique accident occurs, the AI can then provide reference material for consideration. For example, the AI may advise us as that in a past similar case, the At-Fault Ratio was this much, so for this case, it would likely be around this amount.”

While this application is still in the research phase, this initiative is about much more than just automating a complex task. “What’s most important about this use case is not the fact that AI can tackle difficult tasks to support insurance professionals, it’s the capacity for it to improve our customer service quality and speed,” Kosaki concludes, underscoring her team’s deep commitment to enhancing the customer experience.

A future vision of hyper-personalized insurance

Looking to the future, Kosaki envisions a significant evolution in how insurance products are priced and offered, particularly in the auto insurance sector. “Traditionally, auto insurance premiums have been determined by a limited set of data points common across the industry,” she explains. “We look at factors such as the policyholder’s age, car model, and vehicle age.”

However, Rakuten’s unique access to extensive data allows for a more granular and personalized approach. “Because we have Rakuten’s data, we can now better predict a custom’s likelihood of having an accident,” Kosaki claims.

This capability opens doors to a new era of insurance. “I believe we can challenge ourselves to create more personalized and precise pricing, distinct from the limited data-driven insurance models of the past.” This future vision explores the development of insurance policies that are not just tailored to general demographics but to the individual’s specific risk profile, driven by their unique data assests within the Rakuten Ecosystem.

Finally, Kosaki addresses common misconceptions about AI. “Many people still see AI and data as either robotic or super complicated,” she acknowledges. Yet, for her, as a marketer, AI is a profoundly human-centric tool. “As a marketer, I see AI as an indispensable tool for understanding customers better and enhancing their convenience,” she emphasizes.

Her ultimate goal is to harness AI to build stronger relationships with customers. “As someone working with both AI and in marketing, I want to effectively leverage the power of AI to create insurance services that are loved by our customers,” Kosaki shares.

This powerful statement encapsulates Rakuten’s conviction that AI is not merely a technological advancement but a vital enabler for fostering deeper customer connections and delivering real value in the insurance landscape.

rakuten.today/rakuten-innovation/...-reshaping-insurance.html

The global 5G Open Radio Access Networks (RAN) Solutions market is experiencing robust growth, driven by the accelerating deployment of 5G infrastructure worldwide. With an estimated market size of \$5,500 million in 2025 and projected to grow at a Compound Annual Growth Rate (CAGR) of 22% through 2033, the market is on a strong upward trajectory. This expansion is fueled by the increasing demand for flexible, cost-effective, and interoperable network solutions that enable faster data speeds, lower latency, and enhanced capacity for a wide range of applications, from enhanced mobile broadband to massive IoT and mission-critical communications. Key drivers include government initiatives promoting 5G adoption, the growing adoption of virtual RAN (vRAN) and cloud-native RAN (cRAN) architectures, and the need for network modernization by telecommunication operators to stay competitive. The market is segmented into indoor and outdoor base station applications, with software and solutions representing a significant portion of the market due to the increasing reliance on advanced networking technologies.

www.datainsightsmarket.com/reports/...lutions-1439170#summary

Rakuten Viber is experiencing double-digit growth in active users year over year.

According to Viber Senior Director for APAC David Tse, the platform continues to build on its core capability as a messenger, always prioritizing conversation in all areas, including business accounts and dating.

The primary focus is on maintaining a trustworthy platform that facilitates meaningful conversations. In addition, Viber is dedicated to providing easy-to-use and accessible business account features that merchants can set up quickly, enabling them to do more with their business.

www.instagram.com/reel/DQ-1V82kxZK/

Our Chief Revenue Officer, Cristina Constandache, talked to Naftemporiki TV about our exciting new updates in Greece: Viber Ads Manager and Viber Dating. She shared how Viber Ads Manager will support small and medium-sized advertisers and how it complements Viber for Business suite to meet the needs of businesses of all sizes.

Watch the interview to learn more

www.facebook.com/rakuten.viber.4.business/...864613944318342/

Launched AI-link feature on Viber to quickly summarize web pages within chat

Rakuten Viber has launched an AI-based AI-link summarization feature.

The new feature gives you a brief overview of the content of web pages shared in chats.

The summary automatically adapts to the user's app language, for example, translates English texts into Hungarian.

Private messages are still protected with end-to-end encryption.

The feature is part of Viber's AI strategy, which promises the arrival of more technologies.

The new feature automatically summarizes the content of each non-private link shared in the chat, so users can understand the essence of the articles or web pages without leaving the conversation.

With AI-link Summary, users now get a short, concise overview of all shared content directly in Viber. This works regardless of whether it is a longer article, a blog post or even a detailed report. The feature also includes automatic translation, i.e. if the user's Viber application language is set to English and they receive a link in English, the summary will be displayed to them in Hungarian.

www.blikk.hu/ferfiaknak/tech/...linkek-osszefoglalasa/t6xelr8

Rakuten Mobile, a prominent player in the telecommunications industry, is all set to launch the much-anticipated OPPO A5 5G smartphone on December 4, 2025. Pre-orders for this innovative device will commence on November 28, 2025. Available on the Rakuten Mobile official website, as well as at various Rakuten Mobile shops and the Rakuten Ichiba Store, the OPPO A5 5G will retail at an attractive price of 26,990 yen (tax included).

third-news.com/article/8fd51158-cbfa-11f0-a4f4-9ca3ba0a67df

Rakuten in 2025: A Catalyst for Change in the World

December 01, 2025

In 2025, Rakuten Group advanced as a "catalyst for change" across various fields in Japan and beyond . Rakuten AI, an agent-based AI tool, was officially launched*, integrating AI capabilities into various Rakuten services. Rakuten Mobile continued to offer low-cost, unlimited data plans, and Rakuten Group quickly responded to Japan's rice shortage, addressing societal challenges. We look back on a year where synergy and empowerment was generated across the worldwide Rakuten Group, encompassing mobile, commerce, advertising, fintech, and more. *Rakuten AI is only available in Japan as of December 2025.

https://www.youtube.com/watch?v=G-SI521XlHw

Rakuten shopping portal review: Earn cash back, Amex points or Bilt Points
Rakuten lets you earn rewards on top of what you get with a credit card.

Published Fri, Nov 28 2025

When you think of ways to earn rewards, credit cards are usually top of mind. But shopping portals can be an equally effective way to stack rewards. You simply create an account, click through the portal to the site where you want to make a purchase and earn rewards on top of your credit card offers.

Typically, a shopping portal allows you to earn either cash back, miles or points, but Rakuten stands out because you choose the type of rewards you earn. This flexibility makes it a great option for anyone who wants to maximize the value of every purchase.

Let’s take a look at everything you need to know about Rakuten.

www.cnbc.com/select/rakuten-shopping-portal-review/

Additionally, a new plan titled Rakuten Saikyo U-NEXT was launched in October, offering customers unlimited data combined with U-NEXT’s premium video content, including sports, movies, dramas and concert performances, as well as magazines and children's books. The plan is available for 2,980 yen per month (3,278 yen including tax) until the end of January 2026, and 3,980 yen per month (4,378 yen including tax) from February onwards.

Furthermore, starting this year, Rakuten Mobile began offering customers the latest devices from Nothing, a U.K.-based company attracting attention for its innovative designs and technology, and the Google Pixel series. By offering a wide range of device choices, Rakuten Mobile has improved customer satisfaction with its product lineup. By utilizing campaigns and Rakuten Mobile’s device trade-in program, customers can access the latest products at even more affordable prices.

Rakuten Mobile will continue enhancing its services to provide even more customers with convenient and affordable mobile services.

corp.mobile.rakuten.co.jp/english/news/...20251201_02_lang_en

Rakuten Symphony and BSNL Partner for 5G Pilot, Testing Indian-Made Telecom Gear

Written by: Team Angel One Updated on: 13 Oct 2025, 6:12 pm IST

www.angelone.in/news/market-updates/...dian-made-telecom-gear

Rakuten Securities' asset creation app "iGrow" wins "Best App Award 2025"!
- Evaluated as an app that allows you to create assets with peace of mind in the "Startup Category"

December 1, 2025

www.rakuten-sec.co.jp/web/company/newsrelease/fy2025.html

AI-Driven Networks: The Next Foundation for Multi-Layer Telco Efficiency

Posted on  December 2, 2025

Rakuten Mobile in Japan operates a cloud-native, virtualized network designed for automation from the outset. Rakuten Symphony has demonstrated AI and machine learning models interfacing with a RAN Intelligent Controller that can reduce RAN energy consumption in demonstrations by up to 25%. Future RIC-driven RAN optimizations are projected to range between 15% to 20% as the platform scales across real traffic. These results highlight the operational benefits created by combining cloud-native architectures with AI-driven orchestration.

In a social media post on the same day, AST SpaceMobile Inc. (NASDAQ:ASTS) said that it would make five launches beginning December 15 until March 2026.

Its next-generation satellite, BlueBird 6, would launch on December 15 from the Satish Dhawan Space Center in India.

According to the company, the said satellite, when launched, would feature the largest commercial phased array in low Earth orbit at nearly 2,400 square feet, representing a 3.5 times increase in size over BlueBirds 1 to 5 and supports 10 times the data capacity.

finance.yahoo.com/news/...emobile-asts-jumps-8-154348932.html

What came through loud and clear was the authentic energy from our partners themselves: interest in collaborating on new technologies, investigating the use of innovative solutions, and, as I stated in my opening remarks, the power that comes with a "1+1 = 11 mindset," demonstrating that with our partners we can meet emerging challenges. Throughout the event, conversations went beyond products or technical features; they were about how to work better together, how to align strategically, and how to deliver real-world, measurable results.

Panel discussions underscored the strength of this collaborative approach: sharing experiences, success stories, and practical lessons from partners themselves provided valuable insights into how co-innovation accelerates both development and deployment. Across the board, there was a common recognition: the value of Rakuten Symphony lies not merely in its technology, but in the relationships it fosters and the partner ecosystem it creates.

There were powerful sessions with both customers and partners. Dawood Shahdad, SVP of Hybrid Mobile Network Operator at Boost Mobile, discussed the benefits of Rakuten Symphony's observability products within their network and future collaboration with our team.  In addition, we held sessions with key partners, including Cisco, Intel, and Tech Mahindra, who emphasized the synergies they are finding with Rakuten.  

Leadership that reinforces our mission

Several of the summit's speakers were leaders whose perspectives reinforced Rakuten Symphony's strategy and vision. Mickey Mikitani, Chairman and CEO, Rakuten Group, and Sharad Sriwastawa, Co-CEO, Rakuten Mobile & President, Rakuten Symphony, touched upon key themes of openness, agility, and partnership in shaping the company's future.

Their views struck a strong chord by reiterating that co-innovation is undertaken together, not in a unilateral direction.

Automation in action: Kiba Lab

A major component of the summit was the visit to Rakuten's Kiba Lab, where the partners saw firsthand the depth and versatility of Rakuten Symphony's platforms. From cloud-native architectures down to automated operations and advanced testing environments, the lab showed how Rakuten Symphony builds end-to-end solutions that partners can leverage and co-develop with confidence.
Feedback from partners underlined that observing these capabilities in action reinforced trust and confidence in the partnership. The lab provided a tangible view of what collaboration with Rakuten Symphony can achieve-turning vision into real-world capability.

Looking ahead: A partnership-driven future

The summit was far more than just a collection of sessions. It was a celebration of partnership, a spark for co-innovation, and a statement of shared intent. Partners left aligned, inspired, and ready to collaborate on the things that shape the future of connectivity.

For Rakuten Symphony, the way ahead is very clear: build with our partners, grow with our partners, and deliver meaningful innovation together. The summit reiterated that when we co-create with our partners, there are no limits to what we can achieve.

To all of the partners who joined us in Tokyo: thank you. Your insight, collaboration, and commitment represent the foundation for everything we try to achieve.

This summit proved one thing beyond doubt: co-innovation is not just our strategy, it's our identity. And together, we're only just getting started.

Learn more about Rakuten Symphony’s partner program and how you can participate in the next wave of innovation in the industry.

symphony.rakuten.com/blog/...onys-first-global-partner-summit