With fintech services already a major pillar of the group, Rakuten is active in the insurtech field too
On July 1, 2017, Rakuten Life Insurance Co. launched the Rakuten Life Insurance Technology Laboratory, an organization dedicated to applying the latest technologies to the company’s business.
“In the past couple of decades as we have moved through the digital age and the social age, technology has allowed people to express their diversity more clearly,” explains Masaya Mori, director of the new lab and global head of the Rakuten Institute of Technology. “Basically, different people have different interests for anything, including life insurance. We believe we can utilize AI technology to provide different insurance services more suitable for the customers.”
One way to achieve this is to deploy AI to improve efficiency in the insurance business, which to-date has tended to rely on dated legacy systems and manual operations.
For example, whereas the industry currently relies heavily on individual salespeople to explain and sell insurance products, there is significant potential to enhance those operations with AI.
Chatbots are already being used in Rakuten’s insurance agency business to manage inquiries regarding relatively simple insurance products for pets. But the same technologies could conceivably be used for life insurance, explains lab co-founder and assistant director Kazuyoshi Hayase.
Touchpoints for existing and potential customers could also be expanded on the internet and in telephone services. Systems for fielding and answering questions on a broader range of topics could also be enhanced.
rakuten.today/blog/insurtech-revolutionize-life-insurance.html
On July 1, 2017, Rakuten Life Insurance Co. launched the Rakuten Life Insurance Technology Laboratory, an organization dedicated to applying the latest technologies to the company’s business.
“In the past couple of decades as we have moved through the digital age and the social age, technology has allowed people to express their diversity more clearly,” explains Masaya Mori, director of the new lab and global head of the Rakuten Institute of Technology. “Basically, different people have different interests for anything, including life insurance. We believe we can utilize AI technology to provide different insurance services more suitable for the customers.”
One way to achieve this is to deploy AI to improve efficiency in the insurance business, which to-date has tended to rely on dated legacy systems and manual operations.
For example, whereas the industry currently relies heavily on individual salespeople to explain and sell insurance products, there is significant potential to enhance those operations with AI.
Chatbots are already being used in Rakuten’s insurance agency business to manage inquiries regarding relatively simple insurance products for pets. But the same technologies could conceivably be used for life insurance, explains lab co-founder and assistant director Kazuyoshi Hayase.
Touchpoints for existing and potential customers could also be expanded on the internet and in telephone services. Systems for fielding and answering questions on a broader range of topics could also be enhanced.
rakuten.today/blog/insurtech-revolutionize-life-insurance.html