Mobile revenue was up significantly (62%) at 368.7 billion yen (US$2.79B)
At 4.5 million, the number of paying subscribers in Mobile (additional about 0.5 million MNVO-subscribers) is up 294% year on year. All of its subscribers became paying customers in September 2022. Operating losses “continue to contract”.
Rakuten’s initial plan for mobile had been a 7-year buildout. Instead, Rakuten accelerated that plan, based on a cloud-native and open vision, resulting in a higher rate of spend over a shorter period. Its mobile strategy now enters “phase 2” – establishing the profit structure of the business now that the buildout is largely complete with 98%+ coverage. Rakuten Mobile’s “phase 3” will be accelerating customer acquisition (massively increasing its rivals’ churn) to become Japan’s #1 mobile service provider.
appledoreresearch.com/2023/02/14/rakuten-group-results-fy2022/
At 4.5 million, the number of paying subscribers in Mobile (additional about 0.5 million MNVO-subscribers) is up 294% year on year. All of its subscribers became paying customers in September 2022. Operating losses “continue to contract”.
Rakuten’s initial plan for mobile had been a 7-year buildout. Instead, Rakuten accelerated that plan, based on a cloud-native and open vision, resulting in a higher rate of spend over a shorter period. Its mobile strategy now enters “phase 2” – establishing the profit structure of the business now that the buildout is largely complete with 98%+ coverage. Rakuten Mobile’s “phase 3” will be accelerating customer acquisition (massively increasing its rivals’ churn) to become Japan’s #1 mobile service provider.
appledoreresearch.com/2023/02/14/rakuten-group-results-fy2022/