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HOW RAKUTEN ICHIBA IS EMPOWERING MERCHANTS TO DELIVER THE BEST OF JAPAN TO THE WORLD
MAY 25, 2017
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For the better part of the last half century, the words “Made in Japan” have been synonymous internationally with quality. At first it was cars and electronics that led the way, but recently the world has come to appreciate the full spectrum of Japanese-made goods – and that trend has only accelerated with the arrival of global, or “cross-border,” e-commerce.
According to a 2016 report from Accenture, the numbers of consumers purchasing items from overseas e-commerce sites is growing rapidly. By 2020 the market is expected to be worth some $476 billion in the Asia Pacific region alone, up from just $71 billion in 2014.
For Rakuten’s Japanese e-commerce marketplace, Rakuten Ichiba, which is one of the biggest markets of Japanese goods anywhere with over 200 million products on offer, the sale of goods to Japan-fans overseas represents a major opportunity. Such sales are made possible by the site’s dedicated global gateway, called Rakuten Global Market, which connects Japanese merchants with international customers, bridging the cultural and linguistic divide to enable users to directly purchase the items they seek. Sales via Rakuten Global Market have seen remarkable gains over the past year, mirroring the Accenture prediction. And now a new service has been added to spur that growth even further.
rakuten.today/blog/cross-border-e-commerce.html