CEO Amin sticks to his guns about being able to win a price war with 30% less opex and 40% less capex than trad networks
Projections now seem to be 12 million users, which is quite an adjustment from the target Rakuten group’s founder and CEO, Hiroshi Mikitani, had talked about previously. No timeline was given for the revised target.
Amin also said localised marketing was paying off too with an uplift of 24.4% in Shizuoka and 23.9% in Toyama and Ishikawa. Other enticements include eSIM can be activated within minutes for those with a dual-SIM and same-day activation for online applications to become a subscriber.
Revenues were boosted by the drop in roaming costs on KDDI’s network as Rakuten switches customers onto its own, rapidly expanding infrastructure. At the end of June, Rakuten Mobile reached 97.6% coverage of Japan’s population with its 4G network.
In 2023 Rakuten Mobile plans to expand its 4G population coverage area to more than 99% with more than 60,000 4G base stations enabling that reach as well as densifying the network to improve its quality.
Rakuten Mobile’s CEO, Tareq Amin, is still insisting that undercutting competitors is a long-term strategy because of the cost structure of the network – see below. These figures have been much debated – and doubted – across the telecoms industry, but Amin is sticking to his guns and says they will be proved right as capex nosedives next year, as the infrastructure nears completion.
Projections now seem to be 12 million users, which is quite an adjustment from the target Rakuten group’s founder and CEO, Hiroshi Mikitani, had talked about previously. No timeline was given for the revised target.
Amin also said localised marketing was paying off too with an uplift of 24.4% in Shizuoka and 23.9% in Toyama and Ishikawa. Other enticements include eSIM can be activated within minutes for those with a dual-SIM and same-day activation for online applications to become a subscriber.
Revenues were boosted by the drop in roaming costs on KDDI’s network as Rakuten switches customers onto its own, rapidly expanding infrastructure. At the end of June, Rakuten Mobile reached 97.6% coverage of Japan’s population with its 4G network.
In 2023 Rakuten Mobile plans to expand its 4G population coverage area to more than 99% with more than 60,000 4G base stations enabling that reach as well as densifying the network to improve its quality.
Rakuten Mobile’s CEO, Tareq Amin, is still insisting that undercutting competitors is a long-term strategy because of the cost structure of the network – see below. These figures have been much debated – and doubted – across the telecoms industry, but Amin is sticking to his guns and says they will be proved right as capex nosedives next year, as the infrastructure nears completion.
www.mobileeurope.co.uk/...ues-rise-64-5-but-subscribers-fall/
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