Most people today carry their opinions, cash, business transactions, and even relationships in their mobile devices — more specifically, in a host of free, ‘over the top’ (OTT) applications, cluttering their smartphones. Sure, life is more convenient than ever. But this oversimplification of human lives has significant implications for telecom operators like you, whose traditional cash cows — mobile voice calls and messaging — now face existential challenges.
According to a study done by Deloitte, it was estimated that 26% of smartphone users in developed markets will make no phone calls in a given week through their wireless carriers. The millennial generation has taken to Communication over Internet protocol (CoIP)–based messaging, social media, video, and voice services. While users still access cellular networks provisioned by their telecom carriers, they prefer messaging and making calls through WhatsApp, Skype, Viber, Facebook, and iMessage.
In fact, London-based research and analytics firm Ovum presents an even grimmer picture. According to their research, the telecom industry will face revenue losses to the tune of $386bn between 2012 and 2018, due to the growing adoption of OTT voice applications. However, the irony is that you need to enhance your network capacity to support the exponential growth in data traffic from these OTT services.
www.telecomstechnews.com/news/2017/jan/05/...itive-ecosystem/