family and closest friends, stay on top of the latest news, contact a brand or purchase from a small business
Published November 27, 2020, 8:00 AM
“All these milestones and partnerships we’ve achieved so far are just the beginning of what’s in store for our users in the coming years. Our users’ satisfaction remains to be our driving force why we aspire for bolder and bigger goals.”
This year alone, Viber introduced the group video calls and bolstered its capacities when the pandemic started to accommodate the higher-than-usual number of calls and messages within the app, doubling the maximum number of participants to 20 people at once in Group Video and Audio Calls.
This is why in the first half of 2020, the app recorded an 18% increase in activations, 104 percent in Community messages sent, and 109 percent in Community views in the entire Asia Pacific region. When compared the numbers with the numbers posted in the same period last year, Viber registered a 208 percent surge in Community messages sent and 129 percent increase in Community Views.
This quick action also enabled Rakuten Viber to reach new performance milestones in the Philippines for the first half of the year alone.
During quarantine, Viber noted that there was a 2.5x increase in Community viewers and 2.7x growth in messages sent to Communities in the Philippines. There was also an increase in the following: 43 percent in daily activations, 17 percent in monthly active users, 18% in daily active users, 22 percent in outgoing calls, and 35 percent in incoming answered calls.
With such an engaged user base, it has also been important for Rakuten Viber to look out at certain product features and partnerships that may run counter to its core beliefs.
One of the biggest decisions Viber made in its 10-year history was to cut all business ties with Facebook for continuously mishandling their user data for profit. The messaging app, which considers security as one of its core strengths, earlier this year pulled out all its ad spending on the social media platform and removed the Facebook Connect and GIPHY features within the app.
“We have always believed in Viber’s potential as a lifetime app, as it has become a favorite tool to communicate with family and closest friends, stay on top of the latest news, contact a brand or purchase from a small business, and more,” said Agaoua.
mb.com.ph/2020/11/27/...aunch-chatbot-payments-feature-in-ph/