Rakuten Ready ROI Study Reveals The Fastest And Most Profitable QSR Order Channel
SAN MATEO, Calif., March 11, 2020 /PRNewswire/ -- Rakuten Ready, the mobile Order for Pickup technology leader defining the future with solutions that deliver a superior in-store experience, today unveiled their inaugural Rakuten Ready 2020 ROI Study to understand how and why to shift the order mix to Order for Pickup, and why utilizing the right technology will improve both profitability and the customer experience.
Secret shoppers visited Burger King, Chick-fil-A, McDonald's and Taco Bell locations in 30 cities to place in-person orders. The Rakuten Ready ROI Study showed that Order for Pickup is the most efficient channel, allowing restaurants to serve customers up to 2X faster than Drive-Thru and 3.6X faster than In-Person ordering. For example, the study found that Chick-fil-A's order for pickup was 2X faster than the Drive-Thru and 3X faster than ordering In-Person.
Rakuten Ready is a location-centric mobile commerce platform that connects stores and restaurants with mobile customers. The solution makes ordering ahead and picking up merchandise or food easy and efficient. Founded in 2013 as Curbside by former Apple leaders in location services, the company works with leading retailers such as Kroger, CVS and Nordstrom, and leading restaurant chains such as Pizza Hut, Chick-fil-A, and Chipotle to scale their order ahead programs. The company is enabling the rapid growth of store pickup and fulfillment programs globally.
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