“In a time when the streaming industry is increasingly changing and exploring avenues such as AVOD, Rakuten TV is proud to pioneer this trend in Europe as the main VOD platform combining different business models - TVOD, AVOD and SVOD - which are oriented around meeting all audience needs,” said Jacinto Roca, Rakuten TV Founder and CEO.
“This is the mere beginning of a huge project which will see the launch of additional channels and exclusive content in the coming months,” said Roca.
Advertising sales will be managed by Rakuten Marketing, a subsidiary of Rakuten Inc. Nick Stamos, Rakuten Marketing CEO, stated: “Advertisers and agencies are eager to be among the first to showcase their brands in this exclusive and groundbreaking advertising platform. As VOD is emerging as a powerful media channel, our clients have been anticipating this launch from RakutenTV, so we are very excited to bring this new proposition to market across Europe.”
Nielsen will be the data partner used to target advertisements at a digital level.
This news comes alongside a renewed platform design for Rakuten TV, featuring a more intuitive user interface, which enables easier discovery of the new channel offering inside the ‘free’ section implemented within the header menu.
www.csimagazine.com/csi/...es-AVOD-offer-in-Europe.php%20.php
“This is the mere beginning of a huge project which will see the launch of additional channels and exclusive content in the coming months,” said Roca.
Advertising sales will be managed by Rakuten Marketing, a subsidiary of Rakuten Inc. Nick Stamos, Rakuten Marketing CEO, stated: “Advertisers and agencies are eager to be among the first to showcase their brands in this exclusive and groundbreaking advertising platform. As VOD is emerging as a powerful media channel, our clients have been anticipating this launch from RakutenTV, so we are very excited to bring this new proposition to market across Europe.”
Nielsen will be the data partner used to target advertisements at a digital level.
This news comes alongside a renewed platform design for Rakuten TV, featuring a more intuitive user interface, which enables easier discovery of the new channel offering inside the ‘free’ section implemented within the header menu.
www.csimagazine.com/csi/...es-AVOD-offer-in-Europe.php%20.php
