How Viber Monetises Messaging Without Mining
MAY 9, 2018
Cristina Constandache, VP Global
Partnerships at Viber
Messaging apps have access to a potential goldmine of advertiser-friendly data, given the access they have to conversations between users, but most users are uncomfortable with the idea of their chats with friends being mined for advertising purposes. Speaking to VAN, messaging app Viber’s VP of global partnerships Cristina Constandache explains how her company monetises its product without dipping into chat logs, and why the mini-ecosystems creates by the likes of China’s WeChat are difficult to replicate in the West.
videoadnews.com/2018/05/09/...-without-mining-chats-for-data/
MAY 9, 2018
Cristina Constandache, VP Global
Partnerships at Viber
Messaging apps have access to a potential goldmine of advertiser-friendly data, given the access they have to conversations between users, but most users are uncomfortable with the idea of their chats with friends being mined for advertising purposes. Speaking to VAN, messaging app Viber’s VP of global partnerships Cristina Constandache explains how her company monetises its product without dipping into chat logs, and why the mini-ecosystems creates by the likes of China’s WeChat are difficult to replicate in the West.
videoadnews.com/2018/05/09/...-without-mining-chats-for-data/