Orad`s mission is to realize the potential of proven and emerging electro-optical, video and real-time image processing technologies for TV broadcasting, virtual reality and sports events, enabling Orad to provide a one stop technology shop for all its customers.
In these dynamic sectors and within a short period, Orad has become the standard bearer through its virtual sets, sports commentary & virtual advertising, the DVG hardware platform and other innovative products.
Established in 1993, Orad draws on the proven track record of experts in their field of specialization.
Orad`s team operates at the vanguard of technology, harnessing powerful defense know-how to cutting edge commercial markets.
Real-time video processing and pattern recognition algorithms, powerful hardware engines, sophisticated sensor technologies and innovative application generators are being used to deliver unique tools that make TV, sports and advertising more exciting, effective, compelling and riveting.
Orad won the 2000 Emmy award for "outstanding achievement in real time virtual imaging for live event television".
Orad`s worldwide customer list includes the stars of the broadcasting and production markets. Orad`s award winning products receive frequent press coverage and are demonstrated at all major trade shows.
Orad is a publicly held company, having been listed on the Frankfurt Stock Exchange in December 1999 (symbol:OHT).
Orad has a worldwide sales and support network with offices in the US, Brazil, France, Germany, Poland, Spain, Serbia, UK, Israel, Hong-Kong and China.