ORAD HI-TEC 928634

Orad`s mission is to realize the potential of proven and emerging electro-optical, video and real-time image processing technologies for TV broadcasting, virtual reality and sports events, enabling Orad to provide a one stop technology shop for all its customers.

    In these dynamic sectors and within a short period, Orad has become the standard bearer through its virtual sets, sports commentary & virtual advertising, the DVG hardware platform and other innovative products.

    Established in 1993, Orad draws on the proven track record of experts in their field of specialization.

Orad`s team operates at the vanguard of technology, harnessing powerful defense know-how to cutting edge commercial markets.

    Real-time video processing and pattern recognition algorithms, powerful hardware engines, sophisticated sensor technologies and innovative application generators are being used to deliver unique tools that make TV, sports and advertising more exciting, effective, compelling and riveting.

Orad won the 2000 Emmy award for "outstanding achievement in real time virtual imaging for live event television".  

Orad`s worldwide customer list includes the stars of the broadcasting and production markets. Orad`s award winning products receive frequent press coverage and are demonstrated at all major trade shows.

   Orad is a publicly held company, having been listed on the Frankfurt Stock Exchange in December 1999 (symbol:OHT).

   Orad has a worldwide sales and support network with offices in the US, Brazil, France, Germany, Poland, Spain, Serbia, UK, Israel, Hong-Kong and China.

Orad Hi-Tec Systems Ltd. 

Results for the three months and six months ended June 30, 2008:

First six months Revenues up by 58%, net profits up by 344%

Orad Hi-Tec Systems Ltd. (Frankfurt - Prime Standard; Symbol: OHT), a leading developer, marketer and distributor of state-of-the-art, 3D real-time graphic solutions for the broadcasting markets, today announces its recorded results for the three months and six months ended June 30, 2008.

• Record revenues and profits with continued positive cash flow

. • Revenues increased by 58% to US$15.7 million in the first six months of 2008 compared to US$ 9.9 million. Revenues increased by 55% to US$8 million in the second quarter of 2008 compared to US$5.2 million in the second quarter of 2007.

• Net profits increased by 344% to US$2 millions in the first six months of 2008 compared to US$0.45 millions in the fist six months of 2007. Net profits increased by 250% to US$1.05millions in the second quarter of 2008 compared to US$0.3millions in the second quarter of 2007.

• Cash, cash equivalents and restricted cash increased to US$15.2million • Gross margin was 67% in the first six months of 2008 and remained constant at 69% in the second quarter of 2008. All territories contributed to the growth with a special drive from Asia and the Olympic games. Orad continues the successful penetration to the On-Air graphics market, with prestigious revenue from Finland, Czech, Brazil and China.

"We are proud to present the results for the second quarter of 2008”, said Avi Sharir President and CEO of Orad and continued:

“We continue to see the benefits of the company’s change in strategy, to secure growth in sales and booking of the On-Air graphics systems and better territory coverage. We take close care of our expenses in order to secure the fast grow of the company while securing our gross margins, profitability and cash flow”.

For further information: Orad   (www.orad.tv)    Ehud Ben-Yair, CFO ehudb@orad.tv Edicto

Investor Relations Dr. Sonke Knop, Frankfurt Germany + 49

www.orad.co.il/