@ alle
Das Management von NOK hat in den vergangenen Tagen beschlossen, dem grotesken Kursverfall nicht mehr tatenlos
zuzusehen. Die Äußerungen in verschiedenen Publikationen lassen darauf schließen, dass es keine Abstriche an den
Unternehmensprognosen geben wird.
Nokia, the world`s leading maker of mobile telephones, has hit back at telecom industry pessimism, saying that whatever the
short-term uncertainties, third generation will make a significant breakthrough by next year.
While acknowledging a sharp deterioration in market sentiment, executives insist that neither the business case for 3G nor the
timing of its introduction has been affected.
The Finnish group, which makes one in every three mobile phones, has not changed its forecast that more than 500m phones
will be sold globally this year, up about 25 per cent on last year`s 405m.
The group`s upbeat comments fly in the face of the pessimism that has swept over the industry in the past week.
Motorola, the second biggest handsets maker, warned on Friday that it could make a first-quarter loss; a senior Intel executive
has said the whole telecoms industry could be bankrupted by 3G; and Qualcomm has warned that the W-CDMA phone standard
could be up to two years late.
Nokia`a critics argue that the company is in denial, and believe the slowdown the group has predicted for the first quarter is likely
to last much longer, not least because of the economic deterioration in the US. Nokia`s shares fell 7.2 per cent to E23.58 on
Friday, a 16-month low.
In a series of interviews with the FT in Helsinki, Nokia executives expressed exasperation at the darkening mood. "People seem
to be forgetting that this is still a strong growth industry," said one.
Olli-Pekka Kallasvuo, Nokia`s chief financial officer, said Nokia expected the third generation market to be commercially viable
next year.
Responding to Qualcomm`s comments, he said: "Our view is drastically different. We know the technology is there. We know
calls have been made in the lab in W-CDMA technology. We know we can ramp up the networks of our customers."
He added: "I don`t understand the comment of someone who is not even in the business in terms of selling systems. We will be
selling W-CDMA handsets in volumes in the second half of 2002."
His comments were echoed by other Nokia executives. "There`s nothing that would say that the 3G business case is worse than
it was five months ago," said Rene Svendsen-Tune, senior vice-president in Nokia Networks.
Pekka Rantala, a vice-president in Nokia Mobile Phones, said 3G would initially take off around four main areas: multimedia
messaging - such as sending electronic postcards; mobile e-commerce; location-based services; and entertainment.
The slowing US economy - and the fear that it will spill over into Europe - and the financial constraints of many leading telecoms
operators have all contributed to the mood of pessimism surrounding the sector.
Nicht zu verachten ist auch die Einschätzung zur Einführung von GPRS in diesem Jahr:
CANNES, France (Reuters) - Nokia, the world`s largest handset maker, shrugged off gloom-and-doom predictions and stuck by
its vision that high-speed mobile Web, or GPRS, devices will be a mass market product from the fourth quarter.
``The mass market starts in the fourth quarter, when we can ship millions of (GPRS) phones a month,`` Nokia Mobile Phones
Executive Vice President Anssi Vanjoki told Reuters in an interview.
He also said software from British Psion (PON.L)-owned Symbian, which is working with seven different companies to make
smart phones, would be the winning formula for consumers.
The mobile phone industry, both operators and manufacturers, are under intense pressure to deliver on promises that the
high-speed mobile Internet will be in peoples` pockets soon -- especially as the industry is investing well over $200 billion in
networks that will enable fast wireless Internet.
``We`re at the tuning stage of GPRS (general packet radio system) networks now,`` Vanjoki, a member of Nokia`s executive
board, said at the GSM World Congress in Cannes.
He expects to sell the first GPRS mobile phones by the end of September and start large-volume shipments by the end of the
year.
Sehr viel deutlicher kann ein Unternehmen nicht kommunizieren, dass das die eigene Strategie erfolgreich ist und zu
unvermeidlichen Kollateralschäden bei der Konkurrenz führt.
Nokia ist zum Weltmarktführer geworden, indem eine langjährige Strategie konsequent umgesetzt wurde. In der 2. Jahreshälfte
1995 war die Einschätzung des Marktes zu NOK ähnlich negativ wie heute; 1 Jahr später hat sich der Unternehmenserfolg nicht
länger negieren lassen.
Die Parallelen sind nicht zu übersehen.
Das Management von NOK hat in den vergangenen Tagen beschlossen, dem grotesken Kursverfall nicht mehr tatenlos
zuzusehen. Die Äußerungen in verschiedenen Publikationen lassen darauf schließen, dass es keine Abstriche an den
Unternehmensprognosen geben wird.
Nokia, the world`s leading maker of mobile telephones, has hit back at telecom industry pessimism, saying that whatever the
short-term uncertainties, third generation will make a significant breakthrough by next year.
While acknowledging a sharp deterioration in market sentiment, executives insist that neither the business case for 3G nor the
timing of its introduction has been affected.
The Finnish group, which makes one in every three mobile phones, has not changed its forecast that more than 500m phones
will be sold globally this year, up about 25 per cent on last year`s 405m.
The group`s upbeat comments fly in the face of the pessimism that has swept over the industry in the past week.
Motorola, the second biggest handsets maker, warned on Friday that it could make a first-quarter loss; a senior Intel executive
has said the whole telecoms industry could be bankrupted by 3G; and Qualcomm has warned that the W-CDMA phone standard
could be up to two years late.
Nokia`a critics argue that the company is in denial, and believe the slowdown the group has predicted for the first quarter is likely
to last much longer, not least because of the economic deterioration in the US. Nokia`s shares fell 7.2 per cent to E23.58 on
Friday, a 16-month low.
In a series of interviews with the FT in Helsinki, Nokia executives expressed exasperation at the darkening mood. "People seem
to be forgetting that this is still a strong growth industry," said one.
Olli-Pekka Kallasvuo, Nokia`s chief financial officer, said Nokia expected the third generation market to be commercially viable
next year.
Responding to Qualcomm`s comments, he said: "Our view is drastically different. We know the technology is there. We know
calls have been made in the lab in W-CDMA technology. We know we can ramp up the networks of our customers."
He added: "I don`t understand the comment of someone who is not even in the business in terms of selling systems. We will be
selling W-CDMA handsets in volumes in the second half of 2002."
His comments were echoed by other Nokia executives. "There`s nothing that would say that the 3G business case is worse than
it was five months ago," said Rene Svendsen-Tune, senior vice-president in Nokia Networks.
Pekka Rantala, a vice-president in Nokia Mobile Phones, said 3G would initially take off around four main areas: multimedia
messaging - such as sending electronic postcards; mobile e-commerce; location-based services; and entertainment.
The slowing US economy - and the fear that it will spill over into Europe - and the financial constraints of many leading telecoms
operators have all contributed to the mood of pessimism surrounding the sector.
Nicht zu verachten ist auch die Einschätzung zur Einführung von GPRS in diesem Jahr:
CANNES, France (Reuters) - Nokia, the world`s largest handset maker, shrugged off gloom-and-doom predictions and stuck by
its vision that high-speed mobile Web, or GPRS, devices will be a mass market product from the fourth quarter.
``The mass market starts in the fourth quarter, when we can ship millions of (GPRS) phones a month,`` Nokia Mobile Phones
Executive Vice President Anssi Vanjoki told Reuters in an interview.
He also said software from British Psion (PON.L)-owned Symbian, which is working with seven different companies to make
smart phones, would be the winning formula for consumers.
The mobile phone industry, both operators and manufacturers, are under intense pressure to deliver on promises that the
high-speed mobile Internet will be in peoples` pockets soon -- especially as the industry is investing well over $200 billion in
networks that will enable fast wireless Internet.
``We`re at the tuning stage of GPRS (general packet radio system) networks now,`` Vanjoki, a member of Nokia`s executive
board, said at the GSM World Congress in Cannes.
He expects to sell the first GPRS mobile phones by the end of September and start large-volume shipments by the end of the
year.
Sehr viel deutlicher kann ein Unternehmen nicht kommunizieren, dass das die eigene Strategie erfolgreich ist und zu
unvermeidlichen Kollateralschäden bei der Konkurrenz führt.
Nokia ist zum Weltmarktführer geworden, indem eine langjährige Strategie konsequent umgesetzt wurde. In der 2. Jahreshälfte
1995 war die Einschätzung des Marktes zu NOK ähnlich negativ wie heute; 1 Jahr später hat sich der Unternehmenserfolg nicht
länger negieren lassen.
Die Parallelen sind nicht zu übersehen.
