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23.02.00 21:07
Wird aber vom Kursverlauf nicht honoriert!
Wednesday February 23, 6:04 am Eastern Time
Company Press Release
Mediaplex, Inc. Reports Rapid Progress in Development of B2B Open Exchange for the Advertising Industry
Industry Colleagues and Competitors Collaborate on adXML.org's First Beta Test of XML Schema for Automation of Advertising Data
SAN FRANCISCO--(BUSINESS WIRE)--Feb. 23, 2000-- Mediaplex, Inc. (Nasdaq:MPLX - news), a leading advertising technology company, today reported that the open standards initiative, adXML.org, launched in December 1999, has achieved an earlier-than-anticipated milestone with the upcoming launch of its first beta test. This initial release was designed by Mediaplex and subsequently enhanced by adXML.org's nine subcommittees, represented by 46 participating companies from a wide range of industry sectors.

Established as a vendor-neutral global organization, the mission of adXML.org is to define and advance a common XML-based vocabulary for automating the buy/sell transactions of the advertising industry. Subcommittees have been defined for both traditional and new media as well as digital asset management software. Subcommittees for traditional media include print, TV, radio and outdoor; subcommittees for new media include online, e-mail, set-top box/broadband and the virtually untapped wireless market.

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