CEO PROFILE:
Robert H. "Bob" Lorsch
Chief Executive Officer
Chairman, Board of Directors
Robert H. “Bob” Lorsch is a Los Angeles businessman, entrepreneur and philanthropist. He founded MyMedicalRecords, Inc. in 2005, leading the company through a merger with the biotech Favrille, Inc., which was completed in January 2009 to become the company known as MMR Global today. He continues to serve as Chairman and Chief Executive Officer of the combined company, whose primary business is easy-to-use consumer-controlled Personal Health Records (PHRs), www.mymedicalrecords.com, and electronic safe deposit box storage solutions, www.myesafedepositbox.com, that enable individuals and families to easily manage and access all their medical records and other important documents, whether paper-based or digital, in one secure online location.
Mr. Lorsch steered the development of the MyMedicalRecords PHR built on proprietary, patent-pending technologies to bring an integrated communications platform to healthcare technology: MyMedicalRecords.com uses fax, phone, and file upload to transmit and store documents, images and voicemail messages in a confidential, personally-controlled account that gives people access to their medical records and other vital documents, such as insurance policies, birth certificates and wills, anytime from anywhere in the world using the Internet. MMR markets to consumers, healthcare professionals, companies in the insurance and financial services sector, employers, unions and affinity groups. Mr. Lorsch is currently overseeing the 2009 launch of the Company’s MMRPro service, which is designed to give physicians an easy and cost-effective solution to digitizing paper-based medical records and providing their patients with real-time personal health information through an integrated PHR.
Mr. Lorsch also heads up the business management and investment-holding corporation, The RHL Group, Inc., with diverse interests in e-commerce, biotechnology and nutritional products for pets. From 1994-1998, he was Chief Executive Officer of SmarTalk TeleServices, Inc., leading the company he co-founded through a successful public offering in 1996 and building it into one of the largest providers of prepaid telecommunications products and services in the world. Prior to that, he partnered with Pacific Bell Information Services to build a voice mailbox system that became part of the WinFax product offerings. In the 1980s, he built and headed Lorsch Creative Network, a full-service advertising and sales promotion agency specializing in marketing campaigns for national and international blue chip clients, including the ABC, CBS and NBC broadcast television networks, Campbell’s Soup, Johnson & Johnson, Procter & Gamble, Marvel Entertainment, Northrop Grumman, McDonald’s Corporation, and others.
Mr. Lorsch is a Member of the Board of Trustees of the California Science Center in Los Angeles. His support of science and technology was recognized in 1998 by Vice President Al Gore in his dedication of the new Science Center, where the Robert H. Lorsch Family Pavilion stands as the gateway to the museum in Exposition Park. He also is a Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors of Cedars-Sinai Medical Center; and Member of the Board of the Sheriff’s Youth Foundation.
In addition, he is a major supporter of the John Wayne Cancer Institute and the Thalians Mental Health Center at Cedars-Sinai Medical Center. Mr. Lorsch also served on the Personal Health Record Steering Committee of the Healthcare Information and Management Systems Society (HIMSS), whose membership is comprised of leaders in the field of healthcare information technology.
Mr. Lorsch has received numerous honors and awards, including D.A.R.E. America’s "Future of America Award”; the Muscular Dystrophy Association’s "Humanitarian of the Year Award”; and the Starlight Children’s Foundation’s “Golden Wish Award.” He most recently received the 2009 Humanitarian Award from the charitable organizations Therapeutic Living Centers for the Blind and Love Across the Ocean.
For his public spirit, Mr. Lorsch was awarded the prestigious “C” Flag Private Sector Initiative from the White House during the Reagan Administration for his work in raising millions of dollars for financing state and local earthquake preparedness education. His efforts for the cause have also earned him awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency (FEMA).
Mr. Lorsch has been a featured speaker on personal health records and telecommunications at forums nationwide, including at MIT, and has been highlighted in hundreds of national and international newspapers and magazines in addition to making numerous television appearances. Mr. Lorsch’s marketing acumen and the role he played in the launch campaign for Microsoft Windows is acknowledged in the book “Barbarians Led by Bill Gates: Microsoft from the Inside.” His career of combining entrepreneurship and philanthropy is the focal point of one of the seven keys to success in the 2007 book, “The Millionaire Zone,” authored by ABC Radio Host Jennifer Openshaw, and his entrepreneurial spirit was also profiled in “The Engine of America,” written by Hector V. Barreto, former head of the U.S. Small Business Administration.
Mr. Lorsch is married to Kira Reed Lorsch. They reside in Los Angeles, California with their two dogs, Charlie Brown and Mindy Brown, and four cats, Momma, Diego, Priscilla and Meatball.