Mediaplex Selected as Exclusive Technology Partner by Tonic 360;
Mediaplex's Pioneering MOJO Technology to Be Deployed for Tonic
360 Clients: Sun Microsystems, Disney and Macy's
TUESDAY, JANUARY 18 2000 8:47 AM EST
SAN FRANCISCO, Jan 18, 2000 (BUSINESS WIRE) -- Mediaplex, Inc.
Nasdaq:MPLX), a leading advertising technology company, and Tonic 360,
a leading full-service advertising agency, today announced that Mediaplex
will serve as Tonic 360's exclusive technology partner. Tonic 360 will
initially deploy Mediaplex's pioneering MOJO (mobile Java objects)
technology on behalf of the Agency's leading clients, Sun Microsystems,
macys.com, visto.com and Disney's Go Network.
"We chose Mediaplex primarily because its MOJO technology will arm our
clients with a real competitive edge for their online marketing programs,"
said Kevin Burke, Managing Partner at Tonic 360. "And that, in turn, gives
us a real competitive edge. There's no advertising technology that comes
close to the capabilities of MOJO. The partnership is a perfect fit because
Tonic 360 is committed to truly invigorating our digital brands, hence the
name we chose for our agency. The Mediaplex MOJO technology is a
strong complement to that commitment."
The MOJO technology leverages the vast intelligence entrapped in an
advertiser's enterprise system, such as inventory or customer data, to
direct and optimize an advertiser's online campaign in real time. For
example, MOJO makes real-time decisions to change out a product in
online ads across the entire Web when product inventory hits a level
predetermined by the advertiser, or changes pricing in real-time response to
supply and demand data company-wide, not just limited to online campaign
data. MOJO is the only technology available that can make these real-time
message changes and serve the changed messages automatically to all
sites within the campaign.
"We are very excited to put MOJO to work for Tonic 360's high-profile digital clients," said Tim Favia, Executive V.P. of Sales and Business
Development at Mediaplex. "The ability to leverage an advertiser's
enterprise information to drive more meaningful messaging has been the
missing component in delivering the results that leading advertisers are
increasingly demanding."
About Mediaplex, Inc. Mediaplex, Inc. (www.mediaplex.com) is a leading
advertising technology company. The Company's proprietary MOJO (mobile
Java objects) technology is the only platform to deliver real-time messaging
based on true integration between an advertiser's internal business data,
such as inventory, pricing and customer information, and that advertiser's
online marketing initiatives. In addition, Mediaplex provides comprehensive
online campaign services.
Mediaplex's MOJO technology customers include leading companies
L'Oreal, Mattel, Deutsch Bank, and OfficeMax, as well as leading
advertising agencies McCann-Erickson/A&L, Publicis & Hal Riney, Tonic
360 and Winkler Advertising on behalf of their clients such as Sun
Microsystems and Sprint PCS. Mediaplex is headquartered in San
Francisco, with offices in New York, the Silicon Valley, and Hamburg,
Germany. Mediaplex can be contacted at 877.402.PLEX.
About Tonic 360 Tonic 360 is a full-service agency that provides digital
brands with a 360-degree mix of marketing solutions. Principal clients
include Sun Microsystems, visto.com, macys.com and Macy's West.
Based in San Francisco, Tonic 360 (www.tonic360.com) was established in
1999 by two former managing partners of Left Field Advertising, Kevin Burke
and Fred Schwartz.
Copyright (C) 2000 Business Wire. All rights reserved.
Distributed via COMTEX.
-0-
CONTACT: Mediaplex, Inc.
Gretchen Jones, 415/808-1984
gjones@mediaplex.com
or
Tonic 360
Judy Jorgensen, 415/695-1847
jsjorgensen@att.net
Mediaplex's Pioneering MOJO Technology to Be Deployed for Tonic
360 Clients: Sun Microsystems, Disney and Macy's
TUESDAY, JANUARY 18 2000 8:47 AM EST
SAN FRANCISCO, Jan 18, 2000 (BUSINESS WIRE) -- Mediaplex, Inc.
Nasdaq:MPLX), a leading advertising technology company, and Tonic 360,
a leading full-service advertising agency, today announced that Mediaplex
will serve as Tonic 360's exclusive technology partner. Tonic 360 will
initially deploy Mediaplex's pioneering MOJO (mobile Java objects)
technology on behalf of the Agency's leading clients, Sun Microsystems,
macys.com, visto.com and Disney's Go Network.
"We chose Mediaplex primarily because its MOJO technology will arm our
clients with a real competitive edge for their online marketing programs,"
said Kevin Burke, Managing Partner at Tonic 360. "And that, in turn, gives
us a real competitive edge. There's no advertising technology that comes
close to the capabilities of MOJO. The partnership is a perfect fit because
Tonic 360 is committed to truly invigorating our digital brands, hence the
name we chose for our agency. The Mediaplex MOJO technology is a
strong complement to that commitment."
The MOJO technology leverages the vast intelligence entrapped in an
advertiser's enterprise system, such as inventory or customer data, to
direct and optimize an advertiser's online campaign in real time. For
example, MOJO makes real-time decisions to change out a product in
online ads across the entire Web when product inventory hits a level
predetermined by the advertiser, or changes pricing in real-time response to
supply and demand data company-wide, not just limited to online campaign
data. MOJO is the only technology available that can make these real-time
message changes and serve the changed messages automatically to all
sites within the campaign.
"We are very excited to put MOJO to work for Tonic 360's high-profile digital clients," said Tim Favia, Executive V.P. of Sales and Business
Development at Mediaplex. "The ability to leverage an advertiser's
enterprise information to drive more meaningful messaging has been the
missing component in delivering the results that leading advertisers are
increasingly demanding."
About Mediaplex, Inc. Mediaplex, Inc. (www.mediaplex.com) is a leading
advertising technology company. The Company's proprietary MOJO (mobile
Java objects) technology is the only platform to deliver real-time messaging
based on true integration between an advertiser's internal business data,
such as inventory, pricing and customer information, and that advertiser's
online marketing initiatives. In addition, Mediaplex provides comprehensive
online campaign services.
Mediaplex's MOJO technology customers include leading companies
L'Oreal, Mattel, Deutsch Bank, and OfficeMax, as well as leading
advertising agencies McCann-Erickson/A&L, Publicis & Hal Riney, Tonic
360 and Winkler Advertising on behalf of their clients such as Sun
Microsystems and Sprint PCS. Mediaplex is headquartered in San
Francisco, with offices in New York, the Silicon Valley, and Hamburg,
Germany. Mediaplex can be contacted at 877.402.PLEX.
About Tonic 360 Tonic 360 is a full-service agency that provides digital
brands with a 360-degree mix of marketing solutions. Principal clients
include Sun Microsystems, visto.com, macys.com and Macy's West.
Based in San Francisco, Tonic 360 (www.tonic360.com) was established in
1999 by two former managing partners of Left Field Advertising, Kevin Burke
and Fred Schwartz.
Copyright (C) 2000 Business Wire. All rights reserved.
Distributed via COMTEX.
-0-
CONTACT: Mediaplex, Inc.
Gretchen Jones, 415/808-1984
gjones@mediaplex.com
or
Tonic 360
Judy Jorgensen, 415/695-1847
jsjorgensen@att.net
