Not part of this 3,396,136 Monthly Unique Visitors are the Monthly Unique Visitors of Local Corp's category pages - the numberrs were conuted under the Name of the category pages.
Improved audience engagement with category pages driving more than 10% of Owned & Operated (O&O) traffic."
Source: Report about Q1/2015
This is only a first step and the increase of category pages will drive the revenues of Local Corp.
New Category Pages of Local Corp
- Improves user experience
- Scalable template
- Positive margin upside
- Expands audience acquisition
- First of many new verticals include:
- Yellowpages
- Movies
- Homes for sale
- Jobs
- Weather
- Coupons
Source: Company Overview - January 2015 Less
Not part of this 3,396,136 Monthly Unique Visitors are the Monthly Unique Visitors of Local Corp's network-offers - the numberrs were conuted ny the network-Partners.
Our Network, which reaches over 5 million MUVs, is our second largest source of revenue and is our largest gross margin business by percentage and in real dollars. Our product is a nationwide database of local business and product listings along with ad feeds which monetize those listings. We provide our product in the form of a hosted solution or via an ad feed solution. Our hosted solution is designed to generate search engine optimization (“SEO”) traffic to our partners’ sites and this helps those partners to increase their reach to new online users. As with Local, we monetize those users with ads placed alongside our content and we share revenue generated from those ads with our partners. Our ad feed solution is provided to sites that prefer to maintain their own look-and-feel and we share revenues in a similar fashion. Our Network consists of approximately 1,000 partner websites, such as local newspaper, television websites and other third party online publishers.
We have a twelve month auto-renewing agreement terms with the majority of our partners.
Our Network enables us to reach a larger audience than we can reach through our Owned and Operated properties and platforms alone.
Not part of this 3,396,136 Monthly Unique Visitors are the Monthly Unique Visitors of nQuery by Local, because the numberrs were conuted under the name of the carriers, Hotels and other cliens, because nQuery by Local is a white-labeled, hosted search application.
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