Liberty Diversified Holdings, Inc. Announces Plans to Assume Control of All Website Sales of Serotrim(R) Weight Loss Drink and the Serotonin Weight Loss Diet ORANGE, Calif., March 7, 2007 /PRNewswire-FirstCall via COMTEX/ -- Liberty Diversified Holdings, Inc. (OTC Bulletin Board: LDHI) announced today that it will be assuming control of all websites and all website sales of the Serotrim(R) Weight Loss Drink and the Serotonin Weight Loss Diet. Liberty has already received the patented formula and the full changeover will take place as soon as the transfer of the relevant website codes and support mechanisms are completed. Online sales have represented the bulk of Serotrim sales to date and orders have been brisk since Dr. Judith Wurtman's book, "The Serotonin Power Diet," was made available through bookstores in January.
Liberty recently acquired SeroTonin Solutions, Inc. (SSI) from Utek Corporation in a stock-for-stock transaction in an agreement that included the transfer of exclusive worldwide marketing licenses for the patented Serotrim(R) Weight Loss Drink and the Serotonin Weight Loss Diet, including license to use the Serotrim(R) trademark and all related names, logos, designs and likenesses, as well as co-marketing rights to Dr. Judith Wurtman's recently released book, "The Serotonin Power Diet." Serotrim(R) is a patented pre-meal appetite control drink developed by Dr. Judith Wurtman, a research scientist at the Massachusetts Institute of Technology. Prudent testing was preformed at the Triad Weight Management Center of McLean Hospital, a teaching hospital associated with the Harvard University Medical School. The Serotrim(R) Weight Loss Plan is believed to work by raising brain serotonin levels and thus increasing one's sense of fullness, which in turn reduces between-meal snacking.
The Serotrim(R) Weight Loss Program and the Serotrim(R) Appetite Control Beverage were developed by Dr. Judith Wurtman and Dr. Richard Wurtman based on research discoveries at the Massachusetts Institute of Technology and at the Triad Weight Management Center of McLean Hospital, a Harvard University teaching hospital. The research done by the Wurtmans discovered that natural foods increase the activity of certain brain chemicals that affect mental alertness, emotional well-being, and physical and psychological hungers. In addition, people following a carbohydrate-rich, low fat, portion-controlled eating plan are less likely to respond to stress, frustration, anxiety, anger and fatigue by overeating. The Serotrim(R) appetite control beverage consists of natural carbohydrates that boost brain serotonin levels quickly and effectively and increase "satiety" or a feeling of fullness. This feeling of fullness makes it easier to control portion sizes and to eliminate the temptation to snack between meals. The Serotrim(R) Weight Loss Program is a twelve-week weight loss plan that utilizes the Serotrim(R) appetite control beverage to supplement a low fat, portion-controlled eating plan. The research behind the diet as well as the plan itself is described in detail in Dr. Wurtman's book, "The Serotonin Power Diet," which was released December 2006 and will also be marketed by Liberty's wholly owned subsidiary SeroTonin Solutions, Inc.
Commentary
In response to this announcement Ron Touchard, Chairman and CEO of Liberty Diversified Holdings, Inc., stated the following, "We are very excited about assuming control of all online sales of Serotrim(R) and the Serotrim(R) Weight Loss Diet. We believe that Serotrim can help millions of people lose weight and maintain a higher level of well-being in a uniquely proven and healthy fashion, and that there is a huge untapped market for this product." It is our mission to take this revolutionary new product to the U.S. and international markets as quickly and as widely as possible, and this represents the first steps in a planned multi-pronged marketing approach."
About Liberty Diversified Holdings, Inc.
Liberty Diversified Holdings, Inc. is focused on aggressive growth and diversification through acquisitions, mergers and joint ventures in all areas of health, wellness and fitness. Liberty provides the management oversight and support necessary to allow its subsidiaries to operate both independently and synergistically, thus maximizing their potential for revenues, profits and growth. Better Bodies, Inc., a wholly-owned subsidiary of Liberty Diversified Holdings, Inc., was formed in 2006 to import and operate CelluBike locations throughout the U.S. and eventually worldwide. Better Bodies, Inc. currently operates and licenses CelluBike locations in California, Nevada, Utah and Texas and also markets CelluBikes to Day Spas, Wellness Centers, Nutrition Centers and to celebrities. The Company is evolving its CelluBike locations into "Better Bodies Wellness Centers" that will offer a complete array of health and wellness products and services including CelluBike, nutritional supplements, weight loss products and services, and personalized wellness and fitness programs. Once this makeover is completed, Liberty plans to initiate an aggressive growth campaign through expansion of company stores and licensed affiliates. In addition to marketing its weight loss and nutritional and products through its Better Bodies Wellness Centers, Liberty also intends to market them aggressively through a variety of different marketing and distribution channels as well.
For more information visit www.libertydiversifiedholdings.com or www.cellubike.com or call (949) 376-4846 Caution Regarding Forward-Looking Statements: This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results which are not yet available. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, the integration of acquisitions, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.
SOURCE Liberty Diversified Holdings, Inc.
