Kaufen oder noch warten

2 – Genuine products availability: first weapon against counterfeiting

It would be wrong to think that the Chinese buying counterfeiting products is only a matter of taste or price. In provinces like Hunan, one may find counterfeited products shops in Luxury hotels whereas it is almost impossible to find the genuine items.

Please note that Chinese customers’ approach to TV-Shopping is way different than the western one. The matter here is to compensate for products’ unavailability. For instance, in 2006 on this channel were sold jewellery items up to 100,000 RMB per unit (10,000€)

Ante Time Production, co-produces a weekly show, dedicated to European luxury products sales (jewellery, watches, cosmetics, ready-to-wear, leatherwear…), lasting one hour (3 or 4 products per show) which title’s translation is “Great European Brands’ Palace”. This format broadcasted twice a week around 18h30 (best slot in China) is broadcasted several times anew at lesser audience slots.

We advertise for our show in other group-channels. Among them “Channel F” their movie channel, reinforce our impact.

3 – An “à la carte” distribution

We are aware of the importance that our suppliers bring to the coherence of their distribution network in China as well as the respect of their settled distribution deals.

Our partner’s TV-shopping channel broadcasts its shows and distributes its products in the following provinces:


It will broadcast, by the end of the year 2007, in 3 new regions.

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Hence, we bring you at the moment the whole south-east part of China.

Also, we offer you a regional distribution “à la carte” with the possibility to exclude some provinces such as Guangdong or Shanghai where some may have already distribution deals.


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5 - A brand new visibility coming along with a control of your brand image

TV-Shopping format in China can not be compared to western style. The rhythm there is much slower and the style is much more descriptive. In terms of TV production, much care is brought to the presentation’s quality

For instance, the presentation of an electronic device lasts for half-an-hour. For a luxury item (jewelry, watches, cosmetics, ready-to-wear, leatherwear…) the same presentation lasts from 15 to 20 minutes.

Our co-production agreements stipulate our control over the presentation “outside studio”.

On our side, we show to advantage your products in a European context, with a Chinese presentation team. We willingly use your “corporate” pictures because the qualitative aspect of European production is a matter of much interest for a Chinese audience. In this way production centre visits or manager interviews are, in China, an important sales asset.

Spectrum expects to reach 0.2% of market share by the end of 2009. The advertising market has surged in the last decade, reaching $6 billion and representing a 32 percent increase from last year. There are a variety of big companies on the market with unlimited advertising budgets, but limited advertising opportunities. They include alcohol, tobacco, and beer companies that for the most part can’t advertise on TV and have practically taken over the market for outdoor advertising. Everyone else has to compete for the remaining space, which keeps prices high.” By some measures, Russia is, in fact, the world's fastest-growing advertising market.

Today MNH is in talks with potential major partners in most areas of Europe and are reviewing technical details such as subtitles,  percentage stakes, etc.

“We thought it could have taken  much longer to attract local partners; today our problem is the selection of a partner among all interested institutions ready to go with us” said Julie Guetta head of business development at MNTV France.

About Motion Network Holding Plc

Motion Network Holding Plc (“MNH”) operates in the sector of communication and provides B2C and B2B services in the area of Television, IPTV, Internet, media content production and post production, software and retail. MNH operating services cover mostly Europe, Far East and the US.  MNH’s wholly owned  Luxembourg subsidiary Motion Network TV (“MNTV”) is the main group company that operates as a pan European film and music dedicated TV channel.  For further information visit www.motionnetworktv.com.

About Swiss Hawk AG

Swiss Hawk AG is building an alternative asset investment company focused on the environmental technology sector.  The company pursues an aggressive investment policy based on actively investing and trading mainly in late stage pre-IPO and IPOs with high-growth potential and planned short term exit. Swiss Hawk is listed on the Frankfurt Stock Exchange Open Market.

Spectrum expects to reach 0.2% of market share by the end of 2009. The advertising market has surged in the last decade, reaching $6 billion and representing a 32 percent increase from last year. There are a variety of big companies on the market with unlimited advertising budgets, but limited advertising opportunities. They include alcohol, tobacco, and beer companies that for the most part can’t advertise on TV and have practically taken over the market for outdoor advertising. Everyone else has to compete for the remaining space, which keeps prices high.” By some measures, Russia is, in fact, the world's fastest-growing advertising market.



Today MNH is in talks with potential major partners in most areas of Europe and are reviewing technical details such as subtitles,  percentage stakes, etc.



“We thought it could have taken  much longer to attract local partners; today our problem is the selection of a partner among all interested institutions ready to go with us” said Julie Guetta head of business development at MNTV France.



About Motion Network Holding Plc



Motion Network Holding Plc (“MNH”) operates in the sector of communication and provides B2C and B2B services in the area of Television, IPTV, Internet, media content production and post production, software and retail. MNH operating services cover mostly Europe, Far East and the US.  MNH’s wholly owned  Luxembourg subsidiary Motion Network TV (“MNTV”) is the main group company that operates as a pan European film and music dedicated TV channel.  For further information visit www.motionnetworktv.com.



About Swiss Hawk AG

Spectrum erwartet, bis Ende 2009 einen Marktanteil von 0,2% zu erreichen. Der Werbemarkt ist im letzten Jahrzehnt stark in die Höhe gegangen und hat einen Umsatz von $6 Mill. erreicht, das ist ein Zuwachs von 32 Prozent gegenüber dem letzten Jahr. Es gibt eine Reihe von großen Konzernen mit unbegrenzten Werbeetats, aber eingeschränkten Werbemöglichkeiten auf dem Markt. Dazu zählen Alkohol-, Tabak- und Bierunternehmen, die zum größten Teil nicht im Fernsehen werben dürfen und den Markt für Außenwerbung praktisch ganz übernommen haben. Alle übrigen müssen um den verbleibenden Werberaum konkurrieren, weshalb die Preise hoch bleiben. In mancher Hinsicht ist Russland tatsächlich der am schnellsten wachsende Werbemarkt der Welt.

MNH führt inzwischen Gespräche mit potentiellen großen Partnern in den meisten europäischen Regionen und prüft technische Details, z. B. Untertitel, Prozentanteile etc.

„Wir haben angenommen, es könnte weit länger dauern, bis wir örtliche Partner gewonnen hätten; heute ist unser Problem, aus all den Institutionen, die bereit sind, mit uns zu arbeiten, einen Partner auszuwählen”, sagte Julie Guetta, Leiterin der Geschäftsentwicklung von MNTV Frankreich.

Über Motion Network Holding Plc

Motion Network Holding Plc (“MNH”) arbeitet im Bereich Kommunikation und liefert B2C- und B2B-Dienstleistungen im Bereich Fernsehen, IPTV, Internet, Produktion von Medieninhalten sowie Postproduktion, Software und Einzelhandel. Die Dienstleistungen von MNH decken den größten Teil von Europa, dem Fernen Osten und den USA ab. Die Luxemburger Tochtergesellschaft Motion Network TV (“MNTV”), vollständig im Besitz von MNH, ist das Hauptgruppenunternehmen, das als pan-europäischer TV-Sender mit Schwerpunkt auf Film und Musik operiert. Weitere Informationen finden Sie unter www.motionnetworktv.com.

Über Swiss Hawk AG

Die Swiss Hawk AG baut ein Alternativanlage-Investitionsunternehmen mit Schwerpunkt auf dem Sektor Umwelttechnik auf. Das Unternehmen verfolgt eine aggressive Investitionspolitik auf der Basis von aktiven Investitionen und Handel hauptsächlich mit „late stage pre-IPOs“ und IPOs mit hohem Wachstumspotential und geplantem kurzfristigem Exit. Swiss Hawk ist am Open Market der Frankfurter Aktienbörse notiert.

Für weitere Informationen kontaktieren Sie:

Mr Christophe K. Kourdouly
MD MNH/Antetime
Tel:  +33 1 72 100 213 /214