DAAMIT loses $100 million in Intel sales
Merger of Red and Green removes Blue from revenue
By Theo Valich: Thursday 07 September 2006, 03:07
WHEN MY COLLEAGUE Charlie and I filed stories about upcoming ATI's halt in its Intel chipset business and losing a licence, we faced a pretty rigid denial from practically everyone in question.
Also, there was am "everything remains the same" marketing story going around, but with Intel throwing ATI from Conroe launch, changing developer configurations from Conroe + ATi to Conroe + Nvidia, with people sending CVs to Nvidia and other players in the industry... even some AMD people left the boat for greenier pastures. Figure out for yourself.
However, our sources kept their stance and slowly, but truthfully, those claims are now coming to reality and there will be a pretty nasty wake-up call for the US during the day.
During Computex, it was expected that ATi's next-gen Intel chipset codenamed RD600 would appear at the end of August - in the end, it will come to the market in October. In fact, we even saw RD600 motherboards and it was widely hailed as the best chipset for the Intel platform, which PR-wise, didn't looked well for Chipzilla.
RD600 will probably be the last generation of ATI chipsets for Intel kit, since most of RD/RS700 are switching to RD/RS790, the AMD based chipsets which are set for introduction at Computex Taipei 2007. Although ATI claimed it will continue to ship Intel-based products, currently unconfirmed cancellation of its next-gen Intel chipsets brought sales of current-gen products to a standstill.
Even with the RD600 coming in next couple of weeks, ATI Technologies had to wait for the closing bell at Wall Street to announce that it will have to cut down its estimated fiscal Q406 revenue from $640-$660 to $520 million. The main reason for missing out was the massive decline of Intel based revenue, while the second reason for losing out was its successful handheld division, which was related to an internal problem from one of its customers.
We asked sources from motherboard vendors that use ATI chipsets, and the answer was pretty much as expected: "slowing to shutting down buyout of Intel-based ATI chipsets" and "available only upon specific demand from customer". I'll leave the after-market and opening market stock quotes to our one and only Miss Cher "Expensive Lingerie" Price.
Don't shoot the messenger. µ
theinquirer.net/Default.aspx?article=34208
Merger of Red and Green removes Blue from revenue
By Theo Valich: Thursday 07 September 2006, 03:07
WHEN MY COLLEAGUE Charlie and I filed stories about upcoming ATI's halt in its Intel chipset business and losing a licence, we faced a pretty rigid denial from practically everyone in question.
Also, there was am "everything remains the same" marketing story going around, but with Intel throwing ATI from Conroe launch, changing developer configurations from Conroe + ATi to Conroe + Nvidia, with people sending CVs to Nvidia and other players in the industry... even some AMD people left the boat for greenier pastures. Figure out for yourself.
However, our sources kept their stance and slowly, but truthfully, those claims are now coming to reality and there will be a pretty nasty wake-up call for the US during the day.
During Computex, it was expected that ATi's next-gen Intel chipset codenamed RD600 would appear at the end of August - in the end, it will come to the market in October. In fact, we even saw RD600 motherboards and it was widely hailed as the best chipset for the Intel platform, which PR-wise, didn't looked well for Chipzilla.
RD600 will probably be the last generation of ATI chipsets for Intel kit, since most of RD/RS700 are switching to RD/RS790, the AMD based chipsets which are set for introduction at Computex Taipei 2007. Although ATI claimed it will continue to ship Intel-based products, currently unconfirmed cancellation of its next-gen Intel chipsets brought sales of current-gen products to a standstill.
Even with the RD600 coming in next couple of weeks, ATI Technologies had to wait for the closing bell at Wall Street to announce that it will have to cut down its estimated fiscal Q406 revenue from $640-$660 to $520 million. The main reason for missing out was the massive decline of Intel based revenue, while the second reason for losing out was its successful handheld division, which was related to an internal problem from one of its customers.
We asked sources from motherboard vendors that use ATI chipsets, and the answer was pretty much as expected: "slowing to shutting down buyout of Intel-based ATI chipsets" and "available only upon specific demand from customer". I'll leave the after-market and opening market stock quotes to our one and only Miss Cher "Expensive Lingerie" Price.
Don't shoot the messenger. µ
theinquirer.net/Default.aspx?article=34208
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