Back to EM.TV, which is the former darling of the Neuer Markt, but now has fallen on hard times. EM.TV listed on the Neuer Markt Oct. 30, 1997, and by March of this year had rocketed more than 300 times from its initial listing price. As europeFN said in a story Thursday, the company's stock has turned many investors into millionaires.
But since March, shares have plunged, and now are at the same levels as July 1999. While I cannot prove this, I suspect that at least one reason for the weak share prices is the apparent lack of Web savvy at EM.TV.
There are various ways to describe EM.TV's site: slow, unappealing and incomprehensible, just to name a few. I hesitate to use the word I think best describes the Web site. But it truly is not an exaggeration to call this Web site awful.
Why don't you see for yourself: www.em-ag.de When you are done trying to navigate the site, come back here and let's compare notes.
Hope you're not blinded by all that red. Did you try to minimize the pop-up window? Surfing the site is kind of like hearing fingernails scratching down a chalkboard.
As noted, EM.TV is a huge media company. It certainly has enough talent and money to build a great Web site.
We were talking here at europeFN, and thought it would be interesting to hear your comments about EM.TV's Web site. While you are at it, we also would like you to nominate candidates for the Neuer Markt companies with the best and worst Web sites.
Send your comments and URL's for the best and worst Web sites to WebSitePoll@europeFN.net We will publish the results.
www.europefn.net
na wie wärs mit Vorschlägen zu gut gestalteten Websites?
