DCLK-News: DoubleClick reports 128% increase in 1999

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DCLK-News: DoubleClick reports 128% increase in 1999 tgk1

DCLK-News: DoubleClick reports 128% increase in 1999

DOUBLECLICK: DoubleClick reports 128% increase in 1999 system revenues to $316.8 million

                             JAN 19, 2000, M2 Communications - New York, NY -- DoubleClick Inc.
                            (Nasdaq: DCLK), the leading provider of global advertising and
                            marketing solutions for advertisers and Web publishers, today announced
                            financial results for the fourth quarter and year ended December 31,
                            1999. The financial results for prior periods have been restated to
                            reflect the pooling of interests accounting treatment of the mergers
                            with NetGravity, Abacus Direct, and Opt-in Segment revenues
                            are stated before inter-segment eliminations.

                              DoubleClick reported system revenues of $114.6 million for the fourth

                            quarter of 1999, a 26% increase over the third quarter and a 150%
                            increase the same period last year. The Company reported system
                            revenues of $316.8 million for the year ended December 31, 1999. In the
                            fourth quarter of 1999, revenues grew sequentially 24% to $93.7
                            million, resulting in a recurring loss of $3.1 million, or $0.03 per
                            share adjusted for the 2-for-1 stock split effective January 10, 2000.
                            Direct transaction, integration and facility relocation charges brought
                            the net loss to $42.1 million, or $0.38 loss per share.

                              For the year ended December 31, 1999 the Company generated revenues
                            of $258.3 million, an increase of 86% as compared to $138.7 million in
                            1998. The recurring loss for the year 1999 was $14.2 million, or $0.13
                            loss per share. Direct transaction, integration and facility relocation
                            charges brought the net loss to $55.8 million, or $0.51 loss per share.
                            This compares to a net loss of $0.21 per share in 1998.

                              "In 1999, we continued to focus on positioning DoubleClick to be at
                            the forefront of advertising and marketing service providers," said
                            Kevin O'Connor, Chairman and CEO of DoubleClick. "We remain focused on
                            solving the needs of our customers through innovation of new products
                            and strength in execution."


                            For the fourth quarter, the global TechSolutions division reported record revenues of $28.7 million, a
                            sequential increase of 45%. This division also signed a record number of new clients in the fourth quarter of
                            1999, including software and service solutions, to provide best-in-class solutions for customers such as
                            Cisco. For the fourth quarter, 198 new clients have signed with DoubleClick to use proprietary ad-serving
                            technology for a total of 1050 publishers by year-end. Additionally, DoubleClick solutions for advertisers
                            have been increasing market presence, ending the year with 149 advertisers and agencies using the unique
                            DART-for-Advertiser solutions, representing 445 end clients. The globally scaleable DART platform continues to
                            serve a growing share of all ads served on the Internet: in December DART delivered nearly 30 billion ads,
                            breaking over 1 billion ads/day in November. In the fourth quarter 1999, DoubleClick served over 77 billion
                            ads, an increase of 71% over the 45 billion ads served in the quarter ended September 1999.

                            The Abacus Group

                            In the fourth quarter, the Company's merger with Abacus Direct was finalized. The Abacus Direct division
                            reported revenue of $17 million, an increase of 36% over the fourth quarter of 1998. Abacus Direct continues
                            to grow the contributing members, adding another 81 in the fourth quarter, and increasing the members in the
                            new Retail and B2B verticals. Over 1,565 members contribute to the Abacus Alliance as of December 31, 1999, up
                            26% from year-end 1998.


                            As more users spend more time on the Web, advertisers allocate more of their budgets to this medium.
                            Accordingly, system revenues increased to $71.8 million for the fourth quarter, as compared to $50.1 million
                            in the third quarter, or a record increase of 43%. For the year 1999, Media systems revenue totaled $184.0
                            million, an increase of 148% over $74.2 million in 1998. Twenty-seven percent of all ads served by DART in
                            1999 were served into the DoubleClick Networks. This quarter DoubleClick added a number of significant new
                            publishers to the Select network, such as Fodor's Travel, NASDAQ and Hewlett Packard. The total number of Web
                            publishers serviced on the US DoubleClick Network increased to 139 by year-end, up from 80 in 1998.


                            DoubleClick continues to expand its international infrastructure, such that the Company now has a presence in
                            20 countries. System revenues from DoubleClick International grew 52% in the fourth quarter to $21.9 million
                            compared to the third quarter. International revenue now comprises 19% of total DoubleClick revenue.
                            Internationally, DoubleClick now provides solutions for 611 publishers and approximately 1,470 advertisers.

                            Corporate Development

                            DoubleClick completed a number of significant strategic initiatives during the fourth quarter, including:
                            Merged with Abacus Direct, the leading transactional database and service provider for the direct marketing
                            industry, which closed in November; Merged with NetGravity, a leading software provider for ad-serving
                            technology, which closed in October; Acquired the remaining shares in the Spanish and Scandinavian DoubleClick
                            units; Merged with Opt-In, a leader in Internet email marketing, publishing and list management,
                            which closed in November. Additionally, last week the Company announced an investment in ValueClick, a
                            provider of performance-based Internet advertising solutions. These activities augment DoubleClick's position
                            as the premier solutions provider for information-intensive Web-based advertising and marketing. The Company
                            intends to pursue additional capital financing in the near term in order to continue to build assets and
                            maintain competitive positioning.

                            About DoubleClick

                            DoubleClick Inc. ( is a leading provider of comprehensive global Internet
                            advertising solutions for marketers and Web publishers. Combining technology, media and data expertise,
                            DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns.
                            Abacus Direct, a division of DoubleClick Inc., manages the Abacus Alliance, the nation's largest proprietary
                            database of consumer buying behavior used for target marketing purposes on the Internet and through direct
                            mail. DoubleClick Inc. has global headquarters in New York City and maintains over 30 offices around the
                            world. This release contains forward-looking statements that involve risks and uncertainties. The results or
                            events predicted in these statements may differ materially from actual future events or results. Factors that
                            could cause actual events or results to differ from anticipated events or results include the Company's
                            limited operating history, history of losses and anticipation of continued losses, the Company's dependence on
                            its relationship with AltaVista, the Company's Web publisher concentration and dependence on a limited number
                            of advertisers, the Company's reliance on the DoubleClick Network, and other risks that are contained in
                            documents which the Company files from time to time with the Securities and Exchange Commission. For a
                            discussion of such risks, see the Company's documents filed from time to time with the Securities and Exchange
                            Commission. ((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data
                            supplied by named party/parties. Further information on M2 PressWIRE can be obtained at
                   on the world wide web. Inquiries to

Miet denen werde ich alt.

Gruß TGK

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