Diese Apple-Analyse bezeichnet OBJEKTIV DIE FAKTENLAGE richtig;
Apple at $135: Low Hanging Fruit
posted on: January 25, 2008 |
Apple Inc. has enjoyed being a cornerstone of the bull market of
recent history. Between July 2006 and the end of 2007, AAPL shares
experienced dramatic and impressive price appreciation from about
$50 to nearly $200. However, as is true of the market in general,
2008 has not been kind to Apple. At present, Apple is trading just
above $130, an almost 35% drop in just over 3 weeks. This selloff
has brought Apple shares back into an attractive enough level that
it is now on Ockham’s buy list.
Apple shares were headed down from their lofty levels before the
Macworld conference on January 15th in San Francisco. The annual
Macworld event showcases Apple’s newest products for the marketplace
to salivate over. However, this year lacked the kind of epic product
that makes investors swoon, unlike last year which saw the
introduction of the iPhone. Steve Jobs, Apples’ charismatic,
visionary leader has not been resting on his laurels, and the
ultrathin MacBook Air was introduced weighing just 3 pounds. It was
also announced that Apple looks to take a share of the movie rental
business, a service that will be available via the iTunes interface
and capable to watch on an iPod as well as TV or computer. Apple
also announced updates that will improve already existing iPods,
iPhones, and Apple TV which should make these products even more
desirable.
However, without the eye-popping headliner that the iPhone was last
year, the devoted fan base was not impressed, and neither were
investors as the stock continued to drop in an admittedly weak
environment. Then on Wednesday AAPL provide earnings guidance that
fell below estimates and this initiated another sell off. Even
though the revenue target predicted growth of 29% it was still
considered well below what Wall St. expected. It is clear to us that
analyst estimates were way out of line with reality. It seems
illogical, but Apple has set the bar so high, that if they don’t
unveil the sexiest product on the market every year then their
Macworld showing is deemed a failure.
There are plenty of reasons to be excited about the future of Apple
Inc. For starters, the stock is almost 35% cheaper than it was a
month ago. Furthermore, Apple has developed a multifaceted
entertainment and functionality based empire. iPods have
revolutionized the music industry and almost single-handedly pushed
the industry into a digital age. And they still control over 70% of
the market for digital music players. iPhone is on the same path in
the rapidly growing smart-phone arena, and Apple expects to meet
sales goals of 10 million units by year end 2008. The Apple OS
Leopard is selling quite well and is considered by many to be
superior to rival Vista.
To sum it up, Apple has the products that consumers want, and as
seen with the newest software updates, they are constantly striving
to improve. They have developed a large, growing, and devoted
customer base, many of which own several of Apple products. The
company, under the leadership of Jobs, is integrating products to do
more for the consumer. Jobs will continue to lead, innovate,
integrate, and challenge AAPL’s competitors to live up to its
products, and he shows no signs of slowing down. The recent sell-off
exposes estimates that were not realistic, but AAPL is now an
attractive candidate for those looking for a smart buy.
Quelle; Ockham Research
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. Gleich am Montag habe ich mein eigenes gekauft, sehenden Auges die 24-monatige Vertragsbindung mit jahresweiser Verlängerung akzeptierend, zähneknirschend meine Kreditkarte in die Obhut von Apple gebend und – mich dem Spott meiner Kollegen aussetzend (sie nennen mich jetzt iBo). 
