Allstate becomes the first major insurance provider to roll out free identity theft protection, delivering more value and protection to millions of customers

Key takeaways:

NORTHBROOK, Ill., April 16, 2026 /PRNewswire/ -- Allstate is providing millions of customers identity theft protection at no additional cost to help protect the things that matter most to them. This added value expands recovery from physical damage to homes and cars to include digital protection as peak storm season approaches. The benefit is available to 6.8 million customers in 14 states today, with additional states rolling out throughout the year.

Allstate is the first major U.S. insurer to offer identity theft protection at no additional cost as a benefit of standard personal lines coverage¹. Eligible home, auto, renters and other qualifying Allstate insurance customers will be notified when they can enroll online or through the Allstate app.

Identity theft and fraud often increase after storms and natural disasters, when scammers take advantage of disrupted routines to file false claims or pose as contractors, charities or aid workers. Nearly one-third of people impacted by a natural disaster say they have experienced identity fraud in the aftermath, according to new Morning Consult research commissioned by Allstate².

Mario Rizzo, chief operating officer at Allstate:
"Allstate protects people from life's uncertainties by being there for customers before, during and after a storm. Starting today, millions of home, auto and renters insurance customers get the added value of identity protection at no additional cost and hands-on support from experts who guide them through the recovery process."

What does Allstate's free identity theft protection include?
Allstate has offered identity protection since 2018, with plans available for consumers and through employer benefits at more than 4,400 businesses and a quarter of the Fortune 500. Eligible Allstate insurance customers now have complimentary access to Allstate's identity protection tools, backed by award-winning customer support. These benefits include:

Customers seeking additional coverage can upgrade to a paid identity protection plan from Allstate or check whether they have access through their employer-provided benefits. Optional plans include expanded protection such as Scam Protection.

How can people protect their identity during storm season?
While many Americans are concerned about identity theft or fraud following a natural disaster, less than a quarter report they have taken steps to protect their identity beforehand². Allstate encourages customers to take these steps before severe weather is in the forecast:

Allstate's free identity theft protection is now available to eligible insurance customers in Alabama, Arkansas, Colorado, Delaware, Illinois, Michigan, Missouri, Nebraska, Ohio, South Carolina, Texas, Utah, Wisconsin and Wyoming³. The complimentary offering is expanding to additional states this year.

About Allstate
The Allstate Corporation (NYSE: ALL) protects people from life's uncertainties with a wide array of protection for autos, homes, electronic devices, and identities. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online, and at the workplace. Allstate has more than 210 million policies in force and is widely known for the slogan "You're in Good Hands with Allstate." For more information, visit www.allstate.com.

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SOURCE Allstate Insurance Company