Rémy Cointreau: Launch of Transformation Plan RC Forward and Organizational Evolution

Franck Marilly, Chief Executive Officer of Rémy Cointreau, stated: “After three years marked by a complex environment, it is time for Rémy Cointreau to stand out within its industry. The Group has the privilege of relying on an exceptional portfolio of brands and on talented and committed teams. RC Forward Plan aims to give us the means to generate our own value creation momentum and thus become less dependent on macroeconomic cycles. It also seeks to strengthen the entrepreneurial and conquering mindset of our teams, building on the Group’s culture while instilling greater discipline, rigor and performance focus. Our ambition is clear: to sustainably improve profitability in order to generate additional resources to reinvest in growth.”

To achieve this objective, Rémy Cointreau, under the leadership of its Chief Executive Officer Franck Marilly and of its entire Executive Committee, will activate five strategic levers:

• Strengthen the efficiency of the distribution network: refine route-to-market strategies in order to expand reach and capture untapped growth opportunities
• Increase value creation through enhanced Revenue Growth Management: refine the approach to product, pricing, formats and promotions in order to optimize value generation across all channels
• Maximize the impact of A&P investments: better allocate resources across brands, optimize the media mix and focus every investment where it generates the greatest desirability and value
• Optimize procurement: structure a global approach to direct and indirect spend in order to unlock additional resources in support of growth
• Simplify to accelerate execution: evolve the organization, clarify responsibilities, streamline decision-making processes, strengthen the performance culture and unlock teams’ energy

The Group will share, in June 4, upon publication of its annual results, initial progress on this transformation plan as well as the level of ambition in terms of value creation over a three-year horizon. The value generated will complement the strategic vision and strengthen the medium-term objectives that will be communicated in November 2026, upon publication of the first-half results.

In this context, Rémy Cointreau also announces an evolution of its organization in order to gain efficiency and agility.

The Group is establishing a Steering Committee within the Executive Committee, composed of five functions reporting to the Chief Executive Officer:

• Luca Marotta is appointed Deputy Chief Executive Officer of the Group while continuing to oversee Finance, IT and Legal
• Ian McLernon is appointed Group Chief Markets Officer and will oversee all regions, including a new Emerging Markets area created to strengthen the development of these high-potential markets
• Mélanie Bulourde and Clarisse Petit hold the respective roles of Group Chief Operations & CSR Officer and Group Chief Human Resources Officer
• A Group Chief Brands Officer will be appointed at a later stage; in the interim, Franck Marilly will assume responsibility for this function

The Executive Committee is also expanded with the creation of a new Prestige Division overseeing brands Louis XIII, Telmont and Maison Psyché, and a Chief Transformation Officer (CTO) role for the duration of the transformation plan.

The Executive Committee is therefore composed of the Steering Committee and eight members: