SOMO ist ein Produkt von Here und schon schwer auf Wachstumskurs!
"SoMo is far from the first app in its niche. Waze Carpool allows coordination among friends or coworkers to roll en masse. A raft of multi-modal trip planning options allows individual U.S. commuters to get there faster, cheaper, or even with the least environmental impact.
So there is little white space in smartphone-based trip planning, but only a few concepts were spawned by companies with global reach. SoMo is the creation of HERE Technologies, an Intel-, BMW-, and Daimler-backed automotive technology company that made news in January for putting Alexa into more U.S. cars with a new Amazon partnership. HERE director of product marketing Alex Mangan said then that its location data powers four out of five cars in the U.S. and western Europe and over 100 million cars globally.
SoMo comes from HERE's mobility unit, placing the app in a class with also BMW- and Intel-backed, global transit planning app Moovit and Google-owned Waze Carpool.
SoMo so far is present in Los Angeles, Las Vegas and New Orleans and 12 European cities including Uber-less Thessaloniki, Greece and the latest city to force Uber off its roads, Barcelona, Spain. The company's drive toward global domination has long been marked by uneven progress and punctuated by the occasional outright ban.
One continent, with its vast size and population, is the next battleground. Uber must battle hard to win Latin America in an uneven regulatory environment as Greece's Daimler-backed Beat grows slowly but methodically and China's deep-pocketed DiDi Chuxing also races to provide on-demand rides on the fare-rich continent.
In the meantime SoMo is preparing to scale, expanding its comparison shopping features to five to 10 new cities every month throughout 2019. The carpooling feature is already available globally."
www.forbes.com/sites/juliewalmsley/2019/...tion/#1b2619836953
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