gerne kurz 2 jahre in die zukunft schauen......
aus food manufacture:
Game on for stevia...
By Lynda Searby, 01-Jul-2011
The dynamics at large in the sweeteners market are similar to those in a football club. As on the football pitch, in the sweeteners market there is rivalry as each player strives to shine as an individual. But teamwork or combinations of sweeteners is often the strategy that yields the best results.
The arrival of a new player stevia is expected to shake things up when it enters the European sweeteners market, most likely later this year. Like aspartame, sucralose and acesulfame K, stevia blends well with other high intensity and bulk sweeteners.
However, it also presents a threat to other sweeteners, as in regions where it is already approved it has taken a sizeable chunk of the market.
Under the US approval process since stevia achieved Generally Recognised As Safe (GRAS) status in 2008, the market has erupted with hundreds of stevia-sweetened products launching every year.
Univar, which is working with WILD to market and distribute its Sunwin stevia products in Europe, sees no reason why stevia should not have a similar impact in the EU. "We anticipate stevia claiming a significant share of the high intensity sweetener market in the first few years, particularly in the table-top sweetener and beverage segments," says Jo Lemmens, Univar's business development manager, food for Europe Middle East and Africa.
His optimism is shared by Yonatan Brenner, business development representative for ViaSweet stevia in Europe/Israel with Chengdu Wagott Pharmaceuticals predicts stevia will eventually command nearly half of high intensity sweetener sales in Europe.
"Stevia was able to take some 45% of market share for high intensity sweeteners in Japan, over some 20 plus years, and is expected to do the same in the US and Europe, over a similar, long stretch of time," he reasons
neben domino sugar (usa) hat sunwild mit univar keinen schlechten verteiler für europa........
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