What is the focus of Azimo, and what value is it adding to the global financial industry space?
Azimo is a global player in the fintech space with a global platform that enables people to send money through transfer from country to country. Over 50 million Nigerians in the diaspora use our platform to transfer money back to Nigeria and they have been enjoying the service we render to them and to our numerous customers.
In terms of value added, Azimo has an app that allows people to seamlessly transfer money in a most safe and convenient manner, thus adding value to individual life styles and businesses. We offer digital solutions to our customers across the globe, including Nigeria and our solution is significantly cheaper than other solution being offered by other brands. The app enables customers to save over 78 per cent on transactions and the speed of delivery is very fast as transactions could be done in seconds. Again, the app has been demystified to allow for easy use. The solution is therefore adding value to the global digital economy, where people are beginning to see the value of moving away from physical cash transaction to digital and electronic cash transaction.
What are the strategies your firm has adopted to increase its market penetration in Nigeria and other African countries?
The most powerful way for us to get more customers is through referrals, when an existing customer use the social media to invite friends and families and colleagues to try the Azimo service offerings. From available statistics, several Nigerians make use of different mobile money platforms to send money home, but over 40 per cent of the Nigerian population that uses the mobile money platform, are invited by friends and relations to be part of the mobile money transactions. So, for us at Azimo, we try to develop products that are easy to use and that the people cherish so much. We are technology company and one of Europe’s leading FinTech and we will continue to innovate on our products and solutions to make financial transactions a lot easier.
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