Rakuten wesentlich besser als Rocket

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Rakuten TV Enterprise has announced the launch of LIVE, a European event series that will bring together senior leaders from across the connected TV and streaming industry.
The first event, taking place on March 17 in Madrid, will convene more than 150 senior executives and decision-makers from across the ecosystem, including advertisers, media agencies, platforms, production companies, studios and broadcasters for an evening of keynotes and networking.
LIVE Madrid will feature an opening address by Cédric Dufour, CEO and president of Rakuten TV, who will discuss the evolution of the European CTV market and the role of technological innovation in the growth of streaming.

“Connected TV is entering a new phase of maturity in Europe, as streaming models evolve and advertising becomes an increasingly central driver of growth,” said Cédric Dufour, CEO and president of Rakuten TV. “With LIVE, we want to create a space where the industry can come together to exchange perspectives, anticipate change and build stronger collaboration across the ecosystem. Europe is a diverse and dynamic market and dialogue between platforms, advertisers, media companies and technology partners is essential to unlocking the full potential of CTV. We look forward to welcoming industry leaders from across Europe for this series of events.”

worldscreen.com/rakuten-tv-introduces-live-event-series/

Banijay Kids And Family Partners With Rakuten TV For New Content Deal

Banijay Kids & Family, a leader in children’s entertainment known for hits like Totally Spies! and Mr Bean: The Animated Series, has announced a new partnership with Rakuten TV. This collaboration will bring several beloved titles to audiences across Europe.

As part of the agreement, Rakuten TV will license multiple seasons of LoliRock and Totally Spies! to enhance the availability of Banijay Kids & Family’s iconic intellectual properties in key markets.
The deal includes the first two seasons of LoliRock for viewers in the UK, Ireland, Spain, and Italy. Additionally, the first two seasons of Totally Spies! will be accessible in the UK, Ireland, Italy, the Netherlands, and Spain, while seasons three and four will be available to audiences in Germany, Austria, and Switzerland.

Dan Lewsey, Global Head of Digital at Banijay Kids & Family, commented, “Our portfolio is filled with popular and enduring brands, and this partnership with Rakuten TV highlights their strength and global resonance. Our strategy focuses on nurturing audiences across various platforms, helping us broaden their presence and deliver top-tier content to viewers worldwide, ensuring fans can engage with these stories wherever they may be.”

Marcos Milanez, Chief Content Officer at Rakuten TV, added, “This partnership with Banijay Kids & Family allows us to offer iconic titles on Rakuten TV’s FAST channels, providing high-quality family entertainment for free throughout Europe. Together, we’re raising the bar for what audiences can expect from premium family content at no cost.”

news.broadcastmediaafrica.com/2026/01/28/...new-content-deal/

FAST viewership rises 21% in Q4 2025 amid continued growth in ad-supported streaming

March 13, 2026

Amagi reported that global free ad-supported streaming TV (FAST) viewership increased 21% year over year in the fourth quarter of 2025, while ad impressions rose 27%, according to its March 2026 “Airtime Report: Special Edition – AI in Media Operations.”

“The industry is entering a phase where AI is no longer just about experimentation — it’s about embedding intelligence directly into operational workflows,” said Srinivasan KA, co-founder and president of global business at Amagi. “Media companies that integrate applied AI across ingest, localization, scheduling and monetization will unlock meaningful gains in speed, efficiency and scalability.”

Regionally, FAST viewing growth remained strong across all major markets in the fourth quarter compared with the same period in 2024.

Latin America recorded 66% growth in hours of viewing and 77% growth in ad impressions. Asia-Pacific posted 23% growth in viewing hours and 43% growth in ad impressions, while Europe, the Middle East and Africa saw 22% viewing growth and a 43% increase in ad impressions.

The United States and Canada posted 17% growth in viewing hours and 22% growth in ad impressions and continued to account for the largest share of global FAST viewing.

Entertainment and news remained the leading FAST channel genres globally. Channels launched after December 2024 generated 18% of global viewing hours and 16% of global ad impressions during the quarter, according to the report.

Amagi said the findings suggest applied AI could represent the next major operational shift for media companies as streaming distribution continues to mature.

www.newscaststudio.com/2026/03/13/...-ad-supported-streaming/