Zurück
Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
by Laurie Sullivan , Yesterday
Rakuten Group, a Japanese technology conglomerate with businesses primarily focused on ecommerce, fintech, digital content, and communications, has begun building an AI agentic network to integrate Rakuten AI into a wide range of its tools across the company.
AI chat, AI search with deep think, voice mode, translation, AI reading, coding, problem-solving and image creation are some of the tools the plan will support across affiliate advertising for publishers and consumers.
“When we say affiliate intelligence it’s us tripling down on a hard tech approach to solving the toughest problems in affiliate marketing,” Ben Cox, vice president of AI strategies and operations at Rakuten Advertising, said in a video interview. “We are born from Rakuten, so we are a technology company at the core. There’s no other affiliate network training and building LLMs from scratch.”
Rakuten Group, best known in the U.S. for its cash-back, affiliate and advertising programs, created a suite of AI-powered tools for advertisers and marketers. Affiliate Intelligence is based around a full-funnel global network, AI, and data—the program spearheaded by Cox.
Through the integration, consumers can input queries via text, voice-to-text conversion and image search, and choose from multiple AI-generated prompts for follow-up questions.
Rakuten Advertising Detect, released in late May, identifies ad fraud from usual performance patterns, as well as monitors financial products and competitive rankings such as spikes and dips across a variety of metrics. It is built into the company’s advertising services. Another model can identify advertising in context and determine whether something has gone wrong.
Rakuten, a division of Rakuten Group, is offered in the U.S. as a cash back program with discount codes for online and in-store purchases. It has a presence with more than 2,500 brands on its website.
www.mediapost.com/publications/article/...ns-for-full-fu.html
by Laurie Sullivan , Yesterday
Rakuten Group, a Japanese technology conglomerate with businesses primarily focused on ecommerce, fintech, digital content, and communications, has begun building an AI agentic network to integrate Rakuten AI into a wide range of its tools across the company.
AI chat, AI search with deep think, voice mode, translation, AI reading, coding, problem-solving and image creation are some of the tools the plan will support across affiliate advertising for publishers and consumers.
“When we say affiliate intelligence it’s us tripling down on a hard tech approach to solving the toughest problems in affiliate marketing,” Ben Cox, vice president of AI strategies and operations at Rakuten Advertising, said in a video interview. “We are born from Rakuten, so we are a technology company at the core. There’s no other affiliate network training and building LLMs from scratch.”
Rakuten Group, best known in the U.S. for its cash-back, affiliate and advertising programs, created a suite of AI-powered tools for advertisers and marketers. Affiliate Intelligence is based around a full-funnel global network, AI, and data—the program spearheaded by Cox.
Through the integration, consumers can input queries via text, voice-to-text conversion and image search, and choose from multiple AI-generated prompts for follow-up questions.
Rakuten Advertising Detect, released in late May, identifies ad fraud from usual performance patterns, as well as monitors financial products and competitive rankings such as spikes and dips across a variety of metrics. It is built into the company’s advertising services. Another model can identify advertising in context and determine whether something has gone wrong.
Rakuten, a division of Rakuten Group, is offered in the U.S. as a cash back program with discount codes for online and in-store purchases. It has a presence with more than 2,500 brands on its website.
www.mediapost.com/publications/article/...ns-for-full-fu.html
