As shoppers spend more time on their mobile devices, and the growth of mobile transactions scaling into the billions each quarter, we will continue to see both publishers and advertisers capitalize on these trends. At All Inclusive Marketing, we have seen mobile transactions account for anywhere from 20% to over 80% of affiliate-tracked revenue.
“Being able to accurately track engagement, conversions, and transactions on the mobile web will become more important than ever.”
This means that being able to accurately track engagement, conversions, and transactions on the mobile web enabled by ecommerce platforms. in-app, and through mcommerce stores will become more important than ever to properly track and credit sales to the correct channel and media partner.
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