CTV Content Marketplace Reaching Millions of European Streamers
Rakuten Advertising Unveils CTVision+, its CTV Content Marketplace Reaching Millions of European Streamers
16 Oct, 2023, 09:00 BST
LONDON, Oct. 16, 2023 /PRNewswire/ -- Rakuten Advertising has launched CTVision+, a new Connected TV (CTV) portfolio of premium content and brand-safe advertising inventory from top-tier European CTV publishers. From riveting dramas to adrenaline-pumping sports events, CTVision+ will empower advertisers to showcase their brand messages at scale alongside a wide variety of captivating content—all accessible by a white glove service from experienced Rakuten Advertising media experts. CTVision+ is initially available in the UK and will debut soon in other parts of Europe.
CTVision+ offers a one-stop shop for CTV ad buyers to navigate a fragmented industry and deliver results in a brand-safe environment. Agencies and media buyers can leverage Rakuten Advertising's local strategic specialists to plan and buy CTV ad inventory using advanced audience-targeting capabilities across a curated range of publishers in the CTVision+ ecosystem.
Additionally, CTVision+ delivers premium inventory alongside high quality content from trusted CTV brands, including Samsung TV Plus, Virgin Media, Filmzie, LoveTV Channels, and wedotv. This is in addition to advertising inventory from Rakuten's owned and operated platform, Rakuten TV, which has long established itself as an effective advertising channel for top brands thanks to its 500+ FAST TV channels and vast on-demand library of premium movies and series.
"Rakuten Advertising has been an excellent partner of ours, and their top-tier services and expert insights have been invaluable," says Mitchell Cocker, Strategy Director at Guerillascope. "We're excited to see how CTVision+ expands on those services and helps us make the most of Rakuten Advertising's full portfolio of premium media inventory."
With the launch of CTVision+ in the UK, Rakuten TV inventory is now only available as part of the new CTVision+ rate card from Rakuten Advertising.
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