Posted by: Jason Wolfson
Glamour always influences and empowers women to be their best selves. Much like Viber, they continually engage with their millions of devoted readers and social media followers all over the world. They wanted to use Viber to boost their mobile readership while providing readers with direct communication and a captivating in- and out-of-app experience, with a focus on growing their engagement with Russian readers.
Glamour leveraged Viber’s always-ready Russian audience and suite of engagement tools to create their own dedicated Public Account, sticker pack, and bot experience. Here’s how we deployed this successful program:
Within one month, Glamour used Viber to provide exclusivity and relevance to their readers, with the potential to re-engage post-campaign.
“Glamour’s partnership with Rakuten Viber has proven that a diverse product and active audience engages both new and existing Russian Glamour readers, thanks to an interactive and results-driven program.” Viktoria Bukharkina, Publisher of Glamour Magazine
During the one-month program, Glamour saw tremendous results—both on Viber as well as on Glamour.com:
Sticker Pack Downloads 2.4M+
Stickers Shared 20.2M
Public Chat Followers 650K
Public Chat Views 4.8M+
User-to-Bot Messages 3.5M+
Public Account-to-Website Clicks 100K+
www.viber.com/blog/2018-01-03/from-brands-to-fans-glamour/
Glamour always influences and empowers women to be their best selves. Much like Viber, they continually engage with their millions of devoted readers and social media followers all over the world. They wanted to use Viber to boost their mobile readership while providing readers with direct communication and a captivating in- and out-of-app experience, with a focus on growing their engagement with Russian readers.
Glamour leveraged Viber’s always-ready Russian audience and suite of engagement tools to create their own dedicated Public Account, sticker pack, and bot experience. Here’s how we deployed this successful program:
Within one month, Glamour used Viber to provide exclusivity and relevance to their readers, with the potential to re-engage post-campaign.
“Glamour’s partnership with Rakuten Viber has proven that a diverse product and active audience engages both new and existing Russian Glamour readers, thanks to an interactive and results-driven program.” Viktoria Bukharkina, Publisher of Glamour Magazine
During the one-month program, Glamour saw tremendous results—both on Viber as well as on Glamour.com:
Sticker Pack Downloads 2.4M+
Stickers Shared 20.2M
Public Chat Followers 650K
Public Chat Views 4.8M+
User-to-Bot Messages 3.5M+
Public Account-to-Website Clicks 100K+
www.viber.com/blog/2018-01-03/from-brands-to-fans-glamour/
