Rakuten.ca partners with top retailers to bring Black Friday to Canada
TORONTO, Sept. 23, 2020 /CNW/ - The uncertainty of what the holidays will look like this year is forcing retailers to think ahead. Leading the charge is Cash Back website, Rakuten.ca, who have partnered with some of their top retailers to bring Black Friday to Canada this Thanksgiving weekend. Indigo, The Body Shop, and eBay are among the Rakuten.ca retailers who will be pushing up their Black Friday sales to align with Canadian Thanksgiving in the brand's first Black Frid-EH! event.
"We know that to get Canadians shopping earlier this year, we need to offer higher Cash Back and our retailers need to offer bigger sales," explains LaForge. "Our colleagues at Rakuten Advertising surveyed Canadian shoppers and found that the majority of Canadian shoppers indicated that aside from free shipping, discounts and/or Cash Back are among the main influential factors when buying during the holiday season."
In addition to what's driving Canadians to make a purchase, Rakuten Advertising's New Rules report found that 24% of Canadians are most likely to increase spending when purchasing for their immediate family. However, 37% of Canadians will be decreasing the amount of money they are spending on themselves this holiday season. The report also found that 63% of Canadians will shop during major sales events including Black Friday.
Rakuten.ca is a leading e-commerce company that provides free membership for deals, rewards and Cash Back to its over six million Canadian members – and counting. Since launching in 2012, Rakuten.ca has helped Canadians earn over $70 million in Cash Back at over 750 of their favourite top-name retailers. Rakuten.ca headquarters are located in North York, Ontario, and is proudly built by Canadians, for Canadians.
Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten's diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions, while continually pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world's leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America.
www.newswire.ca/news-releases/...ian-consumers-886633013.html
TORONTO, Sept. 23, 2020 /CNW/ - The uncertainty of what the holidays will look like this year is forcing retailers to think ahead. Leading the charge is Cash Back website, Rakuten.ca, who have partnered with some of their top retailers to bring Black Friday to Canada this Thanksgiving weekend. Indigo, The Body Shop, and eBay are among the Rakuten.ca retailers who will be pushing up their Black Friday sales to align with Canadian Thanksgiving in the brand's first Black Frid-EH! event.
"We know that to get Canadians shopping earlier this year, we need to offer higher Cash Back and our retailers need to offer bigger sales," explains LaForge. "Our colleagues at Rakuten Advertising surveyed Canadian shoppers and found that the majority of Canadian shoppers indicated that aside from free shipping, discounts and/or Cash Back are among the main influential factors when buying during the holiday season."
In addition to what's driving Canadians to make a purchase, Rakuten Advertising's New Rules report found that 24% of Canadians are most likely to increase spending when purchasing for their immediate family. However, 37% of Canadians will be decreasing the amount of money they are spending on themselves this holiday season. The report also found that 63% of Canadians will shop during major sales events including Black Friday.
Rakuten.ca is a leading e-commerce company that provides free membership for deals, rewards and Cash Back to its over six million Canadian members – and counting. Since launching in 2012, Rakuten.ca has helped Canadians earn over $70 million in Cash Back at over 750 of their favourite top-name retailers. Rakuten.ca headquarters are located in North York, Ontario, and is proudly built by Canadians, for Canadians.
Rakuten Advertising connects leading agencies, brands and publishers to active and engaged consumers around the world. With access to Rakuten's diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions, while continually pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world's leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America.
www.newswire.ca/news-releases/...ian-consumers-886633013.html