July 17, 2019
From ads to drip campaigns, brands that use message apps are able to connect better with their customers more effectively than their counterparts. Viber is gaining traction in the South Asian market with its Business Messaging, especially in the Philippines, Vietnam and Myanmar. However, before diving into the individual apps, it is important to understand why OTT messaging apps are the central part of the business landscape in Asia.
Only a few people communicate via SMS text messaging in Southeast Asia as there are no unlimited texts or phone calls. Everyone uses a chatting app as it is much cheaper and easier than other apps.
Viber Business offers full-service communications with chatbot capabilities as well as safe and secure communication experience for any business looking to communicate with clients and staff. Viber Business is especially popular in Cambodia and the rest of South Asia, especially at a time when Slack and Facebook Workplace have shown that there is a tremendous market opportunity in disrupting emails and making enterprise intra communication more effective than before.
That’s where Southeast Asia’s business messaging apps shine. Email and phone calls are considered the norm in formal and business settings in Europe and the United States, however, relying on Whatsapp or Viber for business is not only suitable but also preferred. WhatsApp for Business and Viber have become the new platforms for business communication in South Asia in a way that email and phone calls cannot compete.
www.crn.in/thought-leader/...ging-for-the-south-asian-market/
From ads to drip campaigns, brands that use message apps are able to connect better with their customers more effectively than their counterparts. Viber is gaining traction in the South Asian market with its Business Messaging, especially in the Philippines, Vietnam and Myanmar. However, before diving into the individual apps, it is important to understand why OTT messaging apps are the central part of the business landscape in Asia.
Only a few people communicate via SMS text messaging in Southeast Asia as there are no unlimited texts or phone calls. Everyone uses a chatting app as it is much cheaper and easier than other apps.
Viber Business offers full-service communications with chatbot capabilities as well as safe and secure communication experience for any business looking to communicate with clients and staff. Viber Business is especially popular in Cambodia and the rest of South Asia, especially at a time when Slack and Facebook Workplace have shown that there is a tremendous market opportunity in disrupting emails and making enterprise intra communication more effective than before.
That’s where Southeast Asia’s business messaging apps shine. Email and phone calls are considered the norm in formal and business settings in Europe and the United States, however, relying on Whatsapp or Viber for business is not only suitable but also preferred. WhatsApp for Business and Viber have become the new platforms for business communication in South Asia in a way that email and phone calls cannot compete.
www.crn.in/thought-leader/...ging-for-the-south-asian-market/