San Francisco-based Viki.com is a streaming video service that is proudly different. Unlike the solitary “lean back” experience offered by Netflix, Hulu and Amazon, the giant “utilities” of the U.S. over-the-top (OTT) content realm, Viki offers an engaging, community-oriented, lean-forward approach that has become wildly popular among young entertainment consumers.
Beyond the obvious difference that Viki focuses on Asian content, it also distinguishes itself from the OTT utilities by encouraging subscribers to interact with the programs it offers, and with each other, to heighten the viewing experience for all.
This happens in a few ways. Much of Viki’s Korean, Chinese, Taiwanese and Japanese programming is subtitled via crowd-sourced translation done by subscribers, without cost to the company. Native speakers of these languages gather online to learn, to interact, and to contribute to the good of the community.
www.forbes.com/sites/robcain/2017/10/24/...bout/#694aa8b82ff9