Rakuten Marketing Retains Industry Leadership With 87% Business Growth
Sydney, Australia, 9th August 2017 – Rakuten Marketing, the world’s leading performance marketing company, continues to demonstrate tremendous success after reporting an 87 per cent business growth. With integrated solutions spanning across affiliate and display, Rakuten Marketing maintains its dominance in the development of tactical, targeted approaches to best reach Australian consumers.
It has been a year of expansion, with the staff head count at Rakuten Marketing growing by 35 per cent and an expansion of the Singapore division announced in July 2017. The Singapore expansion will tap into the burgeoning digital advertising market, as forecasts have put online ad spend in Singapore to grow at a strong 11 per cent compound annual growth rate over the next five years, while spend throughout Asia-Pacific will increase 53%. Over half a billion dollars in sales have been made from consumers based in Asia, with partnerships growing by 170 per cent.
Overall, the Rakuten Marketing Affiliate Network grew by 66 per cent, with over $1 billion in publisher commissions paid out worldwide in 2016. A staggering 100 million orders were facilitated, demonstrating that Rakuten is continuing to move forward with growing momentum.
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