- nStore
- nQuery
- Display-to-Search
- Pre-roll-Video
- Pay-Per-Call
- Havvit
- Lead generation
- Fusion ad network
Source. Corporate Overview of Local Corp – Q3 2014 Less
Juwel of Local Corp: Pay-Per-Call
Increase of consumers spend on their mobile devices = Increase of Pay-Per-Call ad spend
"As the percentage of time consumers spend on their mobile devices increase, we expect mobile pay-per-call ad spend to increase as well. It’s the best way to capture a customer on the mobile Web."
John Hampton in t he article "State of Pay Per Call Industry" in Search Engine Journall
Pay-Per-Call
Improve lead generation and sales force efficiency with the latest performance marketing solutions.
Generate more income by helping connect mobile consumers with the businesses and products they’re searching for. Our Pay Per Call advertising solution makes it easier for your visitors to contact that business with a simple tap. This convenient shortcut speeds the path to purchase for them and accelerates the revenue stream for you. The quicker they call the business, the faster (and more often) you get paid.
First money will come for Local Corp in 2014 from the launch of the Mobile Pay-Per-Call Lead Generation Network
“What is the current state of pay-per-call marketing?
Pay-per-call marketing is going through a renaissance period. Traditional pay-per-call marketing, which existed via TV, print and radio advertising, has been around for years. Now, though, the game is changing, as the “mobile threshold” has been broken. As more Internet traffic comes from mobile devices, it makes sense for advertisers generating leads to have their leads call in directly to a call center rather than trying to get a consumer to fill out a lead form on a mobile page and attempt to connect with them later.”
Source: John Hampton in t he article "State of Pay Per Call Industry" in Search Engine Journall
Local Corporation Launch of Pre-Roll Video Network Local Corporation’s Krillion® Platform Powers Shopping Channel will increase the numbers of the network again and eypand the relationships again.
Local Corporation’s new local shopping channel enables publishers to drive new digital revenue and traffic through the integration of dynamic local shopping content from the company’s patented Krillion local shopping platform.
The local shopping channel delivers relevant store location, pricing, and product availability to ready-to-buy consumers via online and mobile interfaces. The fully hosted, turnkey solution is private-labeled and is free to implement for publishers.
The channel provides a local discovery experience for both advertisers and consumers, and features one of the largest and most comprehensive local shopping data indexes in the industry, with over 75,000 retail stores, covering over 3,000 shopping categories, representing millions of localized products.
“We’re pleased to be expanding our four-year partnership with Local Corporation,” said James Bissell, manager of product development for ThePittsburgh Post-Gazette. “We’ve had great success driving new revenue streams and SEO performance with the company’s local business channel and look forward to similar results with the local shopping channel. By adding this powerful solution to our portfolio, we’re able to increase digital revenue even more and monetize valuable local consumer search traffic.”
Local Corporation’s local shopping platform provides relevant local product search results, including retail locations, brands, categories, product images and product inventory and availability data, to millions of connected consumers researching online.
Generate more revenue from dynamically generated contextual and display ads
Yield even greater returns with a smart, contextual ad unit. Our Display-to-Search solution leverages keywords in your content to create relevant search links that help your audience find what they’re looking for. With a few easy clicks, it can be configured to match the design needs of your website. And because of their renowned effectiveness, they garner significantly higher revenue than many other forms of online advertising.
• Flexible native and standard ad formats
• Compatible with companion ads
• Highly customizable with JavaScript widget
• Greater control and optimization Less
Display-to-Search from Local Corp
Why Display Ads Will Become More Important To Search Marketers
by Laurie Sullivan
Don't discount the impact of display advertising on paid-search ads or search engine optimization. Numerous studies throughout the years have detailed display's impact on search marketing, and the impact of search data on display ad retargeting. Integrated online marketing strategies require a variety of media, from search to display to mobile.
Big Bang nQuerry by Local : White-labeld consumer search from Local Corp - anywhere there's access to the internet
New channels, new devices, new experiences - globally
nQuerry by Local
- Mobile carriers & operators
- ISPs
- Consumer devices & appliances
- Digital signage
Source: Company Overview 2 - 2014
CEO Fred Thiel on the Conference Call yesterday: "In July we launched nQuery by Local, a white labeled hosted search solution that powers customized search experiences and supports the company’s goal to populate local search across the internet of everything. The company recently entered into partnerships with entities that specialize in monetizing subscriber traffic for mobile operators in public and private WiFi networks.
Through these partnerships Local Corporation expects to power search for a major U.S. mobile carrier, 18 international and prepaid MVNOs and over 10,000 U.S. hotels. nQuery is already powering millions of user searches per month and is expected to grow significantly with the onboarding of new partners."
Source, Read the complete text of the transcript of the Conference Call direct at Seeking Alpha
Local Corp. will power search for a major US mobile carrier, 18 international and prepaid MVNO’s, 10,000 U.S. hotels and more
We’re committed to powering search across the internet of everything and in this effort we recently launched nQuery™ by Local, a hosted solution that powers customized local search experiences. Through partnerships, Local Corp. will power search for a major US mobile carrier, 18 international and prepaid MVNO’s, 10,000 U.S. hotels and more.
“Our innovation efforts are advancing with great strides. This quarter in the mobile segment of our business we achieved a major milestone with the launch of nQuery™, our new white-label search experience that opens up the market for mobile carriers and other enterprise partners to participate in revenue from mobile search. Our initial nQuery relationships are expected to give Local Corporation potentially significant market share in the Tier II mobile phone carrier marketplace and contribute significant incremental revenue later this year and into 2015. Mobile is the fastest growing segment of search, according to BIA/Kelsey, as mobile local ad revenues are projected to more than triple over the next five years, reaching $15.7 billion in 2018."
Source: Report about Q2/2014
nStore
Consumers found you online. Now drive them in-store.
Add dynamic, localized where-to-buy functionality to your online product pages that will engage ready-to-buy shoppers. Leverage Local Corp's turn-key JavaScript® implementation or tap Local Corp's powerful API to support your retail channel and help shoppers find your products at stores nearby. Desktop, mobile and tablet compatible, Local Corp'ssolution supports your customers by providing local buying options.
Local Corp's Solution Features:
• Real-time store availability
• Dynamic nightly pricing updates
• Rich-store level details
• Flexible API
• Powerful reporting analytics Less
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