Improve lead generation and sales force efficiency with the latest performance marketing solutions.
Generate more income by helping connect mobile consumers with the businesses and products they’re searching for. Our Pay Per Call advertising solution makes it easier for your visitors to contact that business with a simple tap. This convenient shortcut speeds the path to purchase for them and accelerates the revenue stream for you. The quicker they call the business, the faster (and more often) you get paid.
First money will come in 2014 from the launch of the Mobile Pay-Per-Call Lead Generation Network
Local Corporation Launches Mobile Pay-Per-Call Lead Generation Network
Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018
IRVINE, Calif.--(BUSINESS WIRE)--Dec. 5, 2013-- Local Corporation, a leading online local media company, today announced that it has launched a mobile pay-per-call lead generation network.
The new network connects online and on-the-go consumers searching for local businesses and services in specific categories with relevant advertisers who provide those services via pay-per-call ads. Based on the valuable pay-per-call ad model, the network provides advertisers with a new channel to generate quality consumer leads in local markets and convert them to customers via mobile.
The network generates leads for top auto insurance, home security and home service providers. The company plans to expand the network to additional verticals, including education and consumer finance.
A recent forecast commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018. Less
Andrew D’Silva - Merriman Capital
And then pay per call, do you still think you can do $2 million to $3 million in sales for this year?
Fred Thiel - Chairman and CEO of Local Corp
Yeah, pay per call, we’re signing up new top national advertisers, we’re bullish on our outlook for pay per call, and we do anticipate at that level approximately for the year.
Source: Read the complete text from the last conference call direct on Seeeking Alpha Less
fankenguru fankenguru • 29 minutes ago Remove Flag0 users liked this posts users disliked this posts 0 Reply More about Pay Per Call, how it works and why merchants with or without affiliate programs should care
Question: Tell us more about Pay Per Call, how it works and why merchants with or without affiliate programs should care?
If you’re a merchant and phone calls are an important part of your business, unless you’re leveraging Pay Per Call, you’re leaving money and opportunities on the table. Pay Per Call provides merchants visibility and accountability within your marketing channels.
When a consumer chooses to engage with your product, brand or service over the phone, how are you measuring attribution and closing the loop with your marketing spend?
Pay Per Call helps accomplish this and acts as the connective tissue between your online and offline marketing efforts. Less
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