Local Corp Drive Shoppers In-Store - Not Yelp or Angies List
Case Study: Ace Hardware Uses Mobile Tools to Drive Shoppers In-Store
Merchant: Ace Hardware
Location: Worldwide
Size: 4,700 locations
Bottom Line: Adding location-based technology to a mobile app encourages online shoppers to make purchases in-store.
The trend toward consumers making purchases on the web isn’t slowing down — with 70% of those surveyed in 2013 reporting that they prefer shopping online — however national hardware chain Ace Hardware is doing its part to bring online shoppers back in-store. The company has recently debuted a new mobile iPhone application, meant to enhance the shopping experience and encourage customers to complete their transaction at local Ace Hardware locations.
“It allows the consumer to find more information about what they’re standing in front of, the product they’re looking at,” says Mark Lowe, Ace’s e-commerce marketing, and digital department manager. “
Source: Read the complete text direct at Street Fight Less
Ace is a client of Local Corp
A: AT&T, Ace Hardware, Ann Taylor, Apple Less
Other clients of Local Corp:
T: Target, Teavana, The Children's Place, Toys R Us, True Value Hardware
W: Walgreens, Wal-Mart, Williams Sonoma, Wrangler
P: PC Mall, Pauls Tv, Pottery Barn, Pottery Barn Kids
R; REI, RadioShack, Restoration Hardware, Rite Aid
S: Saks Fifth Avenue, Sears, Sony Store, Sperry Top-Sider, Sur La Table
K: Kmart, Kohls
L: L'Occitane en Provence, Lane Bryant, Last Call by Neiman MarcusLee, Levi's, Lowe's
M: Micro Center
N. Nordstrom
F: Foot Locker, Fossil, Fry's
G: GameStop
H: Harbor Freight; Home Depot
I.: IKEA
C: CVS, Carters, Catherines, Coldwater Creek, Costcocrocs
B: Babies R Us, Bed Bath And Beyond, Best Buy, Big 5 Sporting
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