Michael Sawtell: "Well I would say on the pay-per-call side, we’ve just taken like I said steps to preserve our right. And we’re going to consider our options and we’re going to consider them a little next couple of months and we’ll advise appropriately."
Andrew D’Silva - Merriman Capital:: "Got it. Okay. And then look the $2 million to $3 million is that still something we can expect in revenues this year and I remember Heath mentioned that on the last call?"
Ken Cragun: "Yes, we do have pay-per-call initiatives that are going right now and that is one of our top focuses is for 2014 is to expand revenue from new initiatives. And so we’ll definitely keep the pay-per-call revenue going and do expect growth in that. And I think your ballpark of $2 million to $3 million is probably a reasonable estimate at this time."
Source: Read the complete transcript from the last Conference Call direct on Seeeking Alpha
Monetization is a big challenge in mobile, and we believe pay per call is a natural solution
We have five pay per call patents.
First one filed in 2002
CORPORATE OVERVIEW | 4Q2013
Reply Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018
IRVINE, Calif.--(BUSINESS WIRE)--Nov. 21, 2013-- Local Corporation (NASDAQ:LOCM), a leading online local media company, today announced that it partnered with Borrell Associates on a forecast of the online pay-per-call advertising market.
The research, which was commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018.
Local Corporation has been issued five patents related to pay-per-call advertising solutions, including U.S. patent number 8,359,049, which is directed to various aspects of mobile, pay-per-call directory assistance and advertising systems and/or methods.
"Industry experts are projecting that within five years, 80 percent of local searches will be done on a mobile device1. We believe the pay-per-call mobile lead generation ad model will be instrumental in monetizing these local consumers on mobile devices," said Heath Clarke, Local Corporation chairman and CEO.
"This new research validates the investments we've made in building our intellectual property portfolio over the past decade," added Clarke. "With five key patents in the mobile pay-per-call space, we feel we're uniquely positioned to generate royalty revenues from the growing pay-per-call market."
Text zur Anzeige gekürzt. Gesamten Beitrag anzeigen »