There are two areas of focus for local search marketing: local search optimization and local business listings
In terms of local search, a good portion of businesses that claim a local business listing do not fully optimize and enhance their local business listings with all the available options.In other words, they are underutilizing the potential of local search simply because they do not do everything with it that they could.
Source of the last posting: Kaci Bower, lead author of the 2012 Search Marketing Benchmark Report – SEO Edition
In terms of local search, a good portion of businesses that claim a local business listing do not fully optimize and enhance their local business listings with all the available options.In other words, they are underutilizing the potential of local search simply because they do not do everything with it that they could.
Source of the last posting: Kaci Bower, lead author of the 2012 Search Marketing Benchmark Report – SEO Edition