Spreebird Deals Debuts New Website Design with Personalized Deal Ranking Technology
Streamlined website and deal personalization technology provide faster, easier access to deals
IRVINE, Calif.--(BUSINESS WIRE)--Jan. 18, 2012-- Local Corporation (NASDAQ: LOCM), a leading online local media company, announced that its Spreebird daily deals business has debuted a new website design with deal ranking technology, which provides greater user personalization and access to more relevant deals plus a more streamlined user experience.
Spreebird’s deal ranking technology evaluates a user's location and purchase history to personalize the ranking of great deals on local restaurants, spas and more.
"We've simplified our design and added personal deal preferences via deal ranking technology to provide users with faster, easier access to more relevant local deals,” said Malcolm Lewis, senior vice president and general manager, social buying, Local Corporation. "Our deal ranking algorithm offers a better way for local businesses to connect with targeted consumers. By maximizing the chances that a user sees a deal they like at the top of the page, they're more likely to click the ‘Buy’ button – a win-win for both consumers and businesses," said Lewis.
The new interface also prominently features Spreebird customers’ favorite school or non-profit at the top of every page reminding them that Spreebird is giving back on their behalf every time they buy.
Spreebird deals are also available to consumers via any smartphone or mobile device. Users can go to
www.spreebird.com from their mobile phone and it will automatically direct them to the new mobile website where they can browse and buy deals, view purchases and redeem vouchers.
In October 2011, Spreebird also launched mobile applications that allow consumers to browse, buy and redeem Spreebird deals on their iOS® or Android™-enabled mobile phones.
Through its Community Rewards program, Spreebird gives back 10 percent of its deal profits to the user's favorite school or charity every time they buy. To date, Spreebird has donated more than $650,000, supporting everything from copy paper and school supplies to sports and after-school programs.
To participate, visit
www.spreebird.com. About Local Corporation
Local Corporation (NASDAQ:LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 30 million consumers each month on the flagship Local.com website, more than 1,000 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers via Spreebird.com, rich media ads via Rovion.com, and real-time product inventory information from more than 70,000 retail locations nationwide via Krillion.com.
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