NeoMedia and Seven Worldwide, $424 Million Global Leader in BrandCommunications for Fortune 500, Set Plans to Provide Click Management Servicesto PaperClick Customers
FT. MYERS, Fla. & LONDON, Nov 3, 2003 (BUSINESS WIRE) -- NeoMedia Technologies, Inc. (OTC BB: NEOM), an international leader in innovative technologies which make information easier, and Seven Worldwide, a London-based $424 million global leader in management, production and delivery of brand communications, have announced their intent to enter a collaboration agreement to offer Click Management Services(TM) in Europe.
Click Management Services (CMS) is a breakthrough in electronic linking . . . a seamless way for brand managers, media buyers and major enterprises to roll-out targeted messages directly from packaged goods, print ads, editorial, direct mail, or from a variety of labels and printed materials, directly to customers worldwide via a camera cell phone and NeoMedia's patented PaperClick technology platform.
"Consumer product industry brand managers and other leading-edge marketers need a total solution, including the capability of the system functions needing a level of management," said Charles T. Jensen, president, COO and acting CEO of NeoMedia
"Now, with CMS, responses can be dynamically changed, and a single source, from initial rollout through full implementation, ensures the integrity and reliability of clicks. NeoMedia and Seven Worldwide will manage authentication and authorization, including offering Demographic Reporting Services and consulting for project implementation and management."
With offices across the globe, Seven Worldwide (www.sevenww.co.uk) has more than 60 years of experience bringing brands and associated graphics to market for clients including many Fortune 500(R) companies.
"We believe Seven will be an ideal partner for NeoMedia in launching and supporting CMS in Europe," Jensen said.
Seven will play a vital role for brand managers at consumer products companies using CMS. It will be responsible for ensuring all PaperClick codes are validated for readability on newspapers, magazines and packaging, as well as offering PaperClick hyperlink service to manage the deep linked URL's for brand owners, their ad agencies, and media planning and buying companies.
"Seven is excited at the prospect of working with NeoMedia to launch CMS in Europe," said Brian McGrath, president of Seven Europe. "The integrity of CMS must be maintained from the outset - the right PaperClick code on the right ad in the right magazine on the right day is critical. Seven has extensive experience managing digital content across the globe for some of the world's biggest brand owners," he said, "and CMS is a natural extension of what we offer.
"As a company that thrives on innovative concepts and technologies," he said, "Seven is delighted about the prospect of embarking on what we hope will be a long and mutually beneficial relationship with a similarly innovative enabling-technology company as NeoMedia. We believe the opportunities for creative marketing afforded by PaperClick will dovetail perfectly with our other technological solutions, and will expand and extend them significantly."
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is an innovator and international leader in print-to-Internet and other technologies which make information faster and easier to access, with expertise in homeland security and e-authentication applications. NeoMedia markets PaperClick(TM) and PaperClick For Cell/Mobile Phones(TM), which link physical information and objects to the Internet, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
PaperClick and PaperClick For Cell/Mobile Phones are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.
SOURCE: NeoMedia Technologies, Inc.
CONTACT: NeoMedia Technologies, Inc.
Charles T. Jensen, + 239-337-3434
cjensen@neom.com
or
The Kaminer Group
David A. Kaminer, + 914-684-1934
dkaminer@kamgrp.com
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