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ARMONK, N.Y., May 4, 2026 /PRNewswire/ -- A new global study from the IBM (NYSE: IBM) Institute for Business Value finds that the accelerating pace of AI is pushing CEOs to redesign how C-suite roles are structured to drive greater business impact across the enterprise.
In the foreword of the study, IBM Vice Chairman Gary Cohn writes, "The CEO's role has always been to lead through disruption. What AI changes is the velocity and consequences of leadership. Enterprises that succeed will operate AI-first – not as a layer of technology, but as a new operating model. Decision cycles will compress. Boundaries between functions will dissolve. Advantage will accrue to those who can learn, adapt, and execute faster than their competitors."
The annual IBM CEO study,* which surveyed 2,000 CEOs globally, shows that as AI becomes more pervasive in the enterprise, CEOs are under growing pressure to rethink how leadership teams operate, how decisions get made and how organizations are structured.
Among the key findings:
"AI is changing how work gets done, bringing people and software together in new ways, and it's changing how people come together in the workplace," said Mohamad Ali, Senior Vice President, IBM Consulting. "The CEOs delivering real results from AI transformation aren't just deploying AI faster, they're redesigning their organizations to bring together the best people with the best technology."
New challenges demand different kinds of leadership
As CEOs turn to AI-driven decisions, governance and controls become more critical
Organizations are betting on people to drive AI success
To view the full study, visit: https://www.ibm.com/thought-leadership/institute-business-value/en-us/c-suite-study/ceo
The study also features industry perspectives from senior executives on how business leaders are responding to AI-driven change. A selection of these firsthand views are available in the addendum below.
*Study Methodology
The IBM Institute for Business Value, in cooperation with Oxford Economics, conducted a survey of 2,000 CEOs and equivalent senior leaders across 33 geographies and 21 industries from February to April 2026. The survey explored how leaders are redesigning business models, operating structures and execution capabilities in an AI-driven economy, with additional analysis examining how organizations translate AI ambition into enterprise-wide execution and business value.
The IBM Institute for Business Value, IBM's thought leadership think tank, combines
global research and performance data with expertise from industry thinkers and leading academics to deliver insights that make business leaders smarter. For more world-class thought leadership, visit: www.ibm.com/ibv. To receive more insights, subscribe to the IdeaWatch newsletter: https://ibm.co/ibv-ideawatch.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity, and service. Visit www.ibm.com for more information.
Media Contact
Marisa Conway
IBM Corporate Communications
conwaym@us.ibm.com
Executive Perspectives:
"It's not laying AI on top of your existing tools and services. It's reimagining the entire process." -- Pablo T. Rivero, CEO, Resy and SVP, Global Dining, American Express
"You can't forecast every disruption, but you can prepare by building organizations that are resilient, adaptable, and ready to operate through change." -- Andrew Anagnost, President and CEO, Autodesk
"AI has moved from the infrastructure layer, largely invisible, to the surface layer of how we work and how we serve customers." -- David Risher, CEO, Lyft
"The introduction of AI is more transformative than the introduction of the internet was at the time – not because of the technology itself, but because of its impact on how people work, decide and collaborate." -- Jan Polkerman, CEO, Dutch Tax and Customs Authority IT
"AI needs to be embedded into how we operate. That means integrating it into workflows across design, merchandising, marketing, stores, and operations—not as a separate initiative, but as part of how the business runs." - Patrice Louvet, President and CEO, Ralph Lauren Corporation
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