TEQUILA DON JULIO INTRODUCES EL PUENTE ETERNO IN CELEBRATION OF DIA DE MUERTOS

Inspired by the symbolic cempasúchil flower that guides loved ones home, Tequila Don Julio's latest global Día de Muertos campaign celebrates remembrance and enduring bonds that connect us across generations

ATOTONILCO EL ALTO, JALISCO, Mexico , Oct. 13, 2026 /PRNewswire/ -- This Día de Muertos, Tequila Don Julio introduces El Puente Eterno (The Eternal Bridge), the brand's latest expression of its continued commitment to bringing Mexico's rich culture and traditions to the world. Inspired by the symbolic pathway of cempasúchil (marigold) flowers, the campaign comes to life through storytelling, cultural celebrations and a limited-edition bottle and boxes that invite audiences around the world to connect with the traditions and spirit of the holiday. Building on two years of celebrating different cherished elements of Día de Muertos, from larger-than-life Ofrendas in 2024 to the beloved tradition of pan de muerto through Panadería Don Julio in partnership with Mexico City's Panadería Rosetta in 2025, El Puente Eterno marks the next chapter in the brand's journey, bringing another meaningful expression of the holiday to audiences around the world.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/tequila-don-julio/9424051-en-tequila-don-julio-introduces-el-puente-eterno-in-celebration-of-dia-de-muertos