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Simon® Launches 'It's a Simon® Thing' National Brand Campaign Celebrating the Moments That Bring People Together

PR Newswire | 15. September 2026, 10:00

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PR Newswire

INDIANAPOLIS, Sept. 15, 2026

New campaign unites Simon Malls^®and Premium Outlets^® under a single creative identity inspired by discovery, connection, and the enduring role of the mall in American life

INDIANAPOLIS, Sept. 15, 2026 /PRNewswire/ -- Simon^®, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations, today unveiled "It's a Simon Thing," a new national brand platform built around a long-standing truth: Simon's 200+ Malls and Premium Outlets have been America's gathering places for decades. Inspired by the moments that happen every day across its properties, the campaign celebrates the real-world discovery and connection shoppers have found at the mall for generations and how consumers continue to embrace those experiences today.

&lt;/p&gt; &lt;/div&gt; &lt;p&gt;&quot;Our Malls and Premium Outlets centers are where life happens. People have grown up here, met friends, landed first jobs, celebrated milestones, and found things they didn&#39;t know they were looking for,&quot; said Lee Sterling, chief marketing officer at Simon. &quot;Long before social networks, our destinations were places to discover what was new and connect with others. &nbsp;Today, they are still America&#39;s third place - with a more dynamic retail mix than ever, discovered by the next generation of shoppers, rediscovered by their parents, and filled with new memories for both.&quot;&lt;/p&gt;&lt;p&gt;Building on the award-winning &lt;a href=&quot;https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4774024-1&amp;h=214338341&amp;u=https%3A%2F%2Finvestors.simon.com%2Fnews-releases%2Fnews-release-details%2Fsimon-invites-gen-z-meet-me-themalltm&amp;a=Meet+Me+%40themall&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Meet Me @themall&lt;/a&gt;&lt;a href=&quot;https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4774024-1&amp;h=4025492577&amp;u=https%3A%2F%2Finvestors.simon.com%2Fnews-releases%2Fnews-release-details%2Fsimon-invites-gen-z-meet-me-themalltm&amp;a=%C2%AE&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;sup&gt;&reg;&lt;/sup&gt;&lt;/a&gt;&nbsp;campaign in 2024, which tapped into Gen Z&#39;s affinity to the mall as a place to spend time together, &quot;It&#39;s a Simon Thing&quot; expands that idea across generations.&nbsp; Launching the brand platform is a manifesto spot set to the iconic track &quot;Sweet Disposition&quot; by Lost Frequencies &amp; The Temper Trap. Through a montage of everyday experiences that happen at Simon Malls and Premium Outlets across the country, the brand film celebrates the places where people of all ages come together, explore what&#39;s new and create lasting memories.&lt;/p&gt;&lt;p&gt;At the heart of the platform is a simple, flexible expression:&lt;i&gt; &quot;It&#39;s a ___ Thing.&quot; &lt;/i&gt;&nbsp;The creative system adapts across seasons, experiences and audiences, capturing the many reasons people choose Simon destinations, whether it&#39;s a &quot;&lt;i&gt;Malls Thing,&quot;&lt;/i&gt;&nbsp;an &quot;&lt;i&gt;Outlets Thing,&quot; a&lt;/i&gt;&nbsp;&lt;i&gt;&quot;Back-to-School Thing,&quot;&lt;/i&gt;&nbsp;or a &quot;&lt;i&gt;Holiday Thing.&quot;&lt;/i&gt;&nbsp;Each expression brings moments of discovery and connection to life, while reinforcing everything people love about Simon&#39;s Malls and Premium Outlets in one connected brand story. The creative approach also establishes a recognizable brand language that scales across markets and media, while giving individual properties the flexibility to reflect what makes them unique.&lt;/p&gt;&lt;p&gt;The campaign will launch this fall across television, cinema, digital and social channels, including Instagram, TikTok and YouTube. Influencer, creator and brand-led content will extend the campaign, bringing to life the shared memories and the unexpected finds that make Simon destinations more than places to shop.&nbsp;&lt;/p&gt;&lt;p&gt;As one of the first major activations of the recently launched &lt;a href=&quot;https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4774024-1&amp;h=2433707040&amp;u=https%3A%2F%2Fbusiness.simon.com%2Fmedia&amp;a=Simon+Media+Network%E2%84%A2&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Simon Media Network&trade;&lt;/a&gt;, the platform&#39;s ongoing media plan will be informed by Simon&#39;s first-party consumer intelligence and extend across its integrated marketing ecosystem, including high-impact on-center digital displays and experiential activations.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Simon&lt;/b&gt;&nbsp; &lt;br /&gt;&lt;a href=&quot;https://edge.prnewswire.com/c/link/?t=0&amp;l=en&amp;o=4774024-1&amp;h=3002129407&amp;u=https%3A%2F%2Fwww.simon.com%2F&amp;a=Simon&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Simon&lt;/a&gt;&lt;sup&gt;&reg;&lt;/sup&gt;&nbsp;is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales.&lt;/p&gt;&lt;p&gt;&nbsp;&lt;/p&gt; &lt;div class=&quot;PRN_ImbeddedAssetReference&quot; id=&quot;DivAssetPlaceHolder2&quot;&gt; &lt;p&gt; &lt;img src=&quot;https://mmx.prnewswire.com/media/MS1987807/SIMON-HERO-FINAL-1.jpg?id=OA2947981&quot; title=&quot;Credit: Simon&quot; alt=&quot;Credit: Simon&quot; /&gt; &lt;/p&gt; &lt;p&gt; &lt;img src=&quot;https://mmx.prnewswire.com/media/MS1987818/SIMON_ROOSEVELT_-WEBSRGB-70310.jpg?id=OA2947983&quot; title=&quot;Credit: Simon&quot; alt=&quot;Credit: Simon&quot; /&gt; &lt;/p&gt; &lt;p&gt; &lt;img src=&quot;https://mmx.prnewswire.com/media/MS339832/SIMON-Logo-Logo.jpg?id=OA2947979&quot; title=&quot;Simon&quot; alt=&quot;Simon&quot; /&gt; &lt;/p&gt; &lt;/div&gt; &lt;p id=&quot;PURL&quot;&gt;&lt;img title=&quot;Cision&quot; width=&quot;12&quot; height=&quot;12&quot; alt=&quot;Cision&quot; src=&quot;https://edge.prnewswire.com/c/img/favicon.png?sn=DE47704&amp;sd=2026-09-15&quot; /&gt; View original content to download multimedia:&lt;a id=&quot;PRNURL&quot; rel=&quot;nofollow&quot; href=&quot;https://www.prnewswire.com/news-releases/simon-launches-its-a-simon-thing-national-brand-campaign-celebrating-the-moments-that-bring-people-together-302878304.html&quot; target=&quot;_blank&quot;&gt;https://www.prnewswire.com/news-releases/simon-launches-its-a-simon-thing-national-brand-campaign-celebrating-the-moments-that-bring-people-together-302878304.html&lt;/a&gt;&lt;/p&gt;&lt;p&gt;SOURCE Simon&lt;/p&gt;&lt;/div&gt;&lt;img alt=&quot;&quot; src=&quot;https://rt.prnewswire.com/rt.gif?NewsItemId=DE47704&amp;Transmission_Id=202609151000PR_NEWS_USPR_____DE47704&amp;DateId=20260915&quot; style=&quot;border:0px; width:1px; height:1px;&quot; /&gt; &lt;/DataContent&gt;

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Simon® Launches 'It's a Simon® Thing' National Brand Campaign Celebrating the Moments That Bring People Together

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