ich habe mal unter Linkedin einfach Zingstevia eingegeben, gestoßen bin ich auf einen Herren namens John Lebl. Der ist extra dafür eingestellt, das schlecht laufende Stevia Geschäft von Domino auf Vordermann zu bringen!
In seiner BIO schreibt er folgendes:
Marketing Manager, New Products(US)
Domino Foods, Inc.
Februar 2013 – Heute (2 Jahre 4 Monate)|Iselin, New Jersey
*Hired to build dedicated new product function within Marketing to transform process and accelerate introduction of strategic platforms. $700 million retail business: Domino, C&H, Florida Crystals, Tate+Lyle.
Led three national launches in 18 months, including Company's first global brand.
Requested by President to lead accelerated turnaround for declining Domino Foods stevia sku's.
**Launched new brand, Zing Stevia Sweetener, zingstevia.com, October, 2014. Created new stevia platform and first-shipped in six months including re-positioning, re-branding, new product offering and packaging based on consumer research. Achieved distribution across channels, including 2,000 Walmart stores. Built consensus among Senior Leadership team for branding selection. Brand authorized to be launched across Europe.
Expanded US brand segmentation to include premium, foodie sweetener platform. Introduced UK premium fair trade brand as trademark for granulated and liquid solutions.
**Launched Tate+Lyle Beverage Syrups to capitalize on OOH cafe behavior, September, 2014. Secured distribution across channels for regional launch, including 1,000 Walmart stores. Convinced Senior Leadership to adopt modern, foodie positioning, and to extend sugar trademark to include trending zero calorie offerings; European brand team followed US lead.
**Launched Tate+Lyle Fairtrade Certified Sugars, tateandlylesugars.com/us, September, 2013. Built distribution across channels, including 2,000 Walmart stores. Matched sales velocity of established competitive brand in Walmart. Grew awareness and trial via digital and traditional consumer support vehicles.
Developing increased sustainability, convenient baking sweetener platform; convinced Senior Leadership to alter planned 4 pound canister re-design to be more ergonomic for older target.
Supervise one part-time Marketing Consultant and one Marketing Intern.
Wie man ablese kann geht so ein Distributionsaufbau nicht sehr schnell. 2000 Wal Marts in den USA zum Anfang. Der Rest ist dann gefolgt.
Wichtig erscheint mir der Satz:
Brand authorized to be launched across Europe.
Das ist es. Wenn die nach Europa kommen, vergrößert sich der Markt und alle kriegen mal gutes Stevia. Wir, die Investierten werden doppelt davon profitieren. Die Lieferung nach Amiland, hier Wild werden zunehmen, weil das Zeug von Sunwin kommt. Das ist meine Meinung, weil das Abkommen noch Bestand hat, weil die fette Lieferungen sonst keinen weitere Sinn ergeben.
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