sunwin stevia hier tatsächlich hoflieferant ist........ich bin der meinung.
TRUU is a great idea. Healthy hydration for kids is a market niche that needs to be filled, and it surprises me that the beverage giants haven't figured that out. Children's hydration category leaders like Capri Sun and Kool-Aid are high in sugar content, and niche entrants like Good 2 Grow (formerly Belly Washers) and Honest Kids (acquired by Coca-Cola (KO)) are marketed as "healthy" despite containing sugar.
und hier wieder zu lesen,asquired by coca cola,manchmal kommts mir so vor als wenn die selber nichts mehr neues kreieren können,klar einfach aufkaufen......
So, TRUU's AquaBall isn't so much a category killer as a category creator. Why have the beverage giants missed this niche? Leonard attributed it two things:
First, artificial sweeteners are much more expensive than TRUU's natural, stevia-flavored formula. For a corporate bean counter, that hurts the business case, but for TRUU, with its eight employees and nearly non-existent overhead, it makes sense.
Second, the beverage giants are slow to react to market trends. Sherman mentioned delivering a mock-up for a bottle graphic featuring a new character to Disney in less than a week; his contact there estimated it would have taken one of the beverage giants six months to get around to such a project
wenn das jetzt alles ins rollen kommt!