Shelron Group Launches Aggressive Marketing Campaign for ActiveShopper(TM)
Tuesday May 31, 7:00 am ET
Company Partnering With Popular Media Veteran
NEW YORK, May 31 /PRNewswire-FirstCall/ -- The Shelron Group, Inc. (OTC BB: SHRN - News), a leading provider of e-commerce software, today announced that the Company has signed a partnership agreement with the "King Of All Media," Howard Stern, to launch an aggressive marketing campaign for ActiveShopper(TM).
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ActiveShopper Version 1.20 has been on the market now for over two months. This latest version also activates a special sidebar that displays the results of searches for products on all the major search engines, showing the lowest available prices on all items," says Eliron Yaron, Shelron's Chairman. "The time has come for us to further expand our marketing efforts to increase the number of users of ActiveShopper. We chose to work with Howard Stern because he directly addresses our target market and he has a huge audience that can create a viral marketing affect for us."
The world-renowned Stern is credited with revolutionizing the talk radio format. He is the No. 1 national radio host among males 18-49 years of age and ranks No. 1 in many of the 46 major markets where his show is broadcast, including New York and Los Angeles. Known for his extremely loyal fan base and for his unequaled ability to migrate fans to other media, Stern has embarked on numerous highly successful ventures over the years while maintaining dominant ratings in his demographic sector. Stern has written two best-selling books -- Private Parts, which was Simon & Schuster's fastest-selling book ever, and Miss America, the fastest-selling book in publishing history. He later starred in the highly successful motion picture adaptation of Private Parts, orchestrated the fastest-selling soundtrack in motion picture history and starred in the most watched entertainment pay-per-view special of all time. ``The Howard Stern Show'' is E! Entertainment Television's most successful show.
"Howard's prior successes and solid experience offer us the kind of marketing power we need to expand our operations to a new level," adds Yaron. "Our continued improvements in ActiveShopper and our loyal user-base add greater value to the Company and we look forward to seeing growth as a result."
About ActiveShopper
ActiveShopper is a free software download that scans, locates and compares prices for an item that a consumer selects at an e-commerce site. Once the item is selected, ActiveShopper finds the lowest prices for that item. In other words, if it is less expensive elsewhere, ActiveShopper will find it, saving the consumer money. When activated, the ActiveShopper toolbar automatically displays information above the browser's main window, allowing the consumer to use the Internet without interfering. ActiveShopper eliminates browsing comparative shopping sites and trying to understand complex comparative tables. No more jumping from site to site in order to find the best prices. You get the best prices on your browser instantly. In addition, ActiveShopper's free text search, available directly from the toolbar or from search.activeshopper.com, allows the user to search for millions of products even when the automatic comparison feature is not in use.
ActiveShopper is headquartered in New York City. For more information about ActiveShopper, visit www.activeshopper.com.
About Shelron Group
Shelron Group Inc. develops business intelligence (BI) software e-commerce advertising and comparative shopping software products and services. The company's stock is publicly traded on the OTC Bulletin Board under the symbol SHRN.
Further information is available on the Company's website at www.shelrongroup.com.
Safe Harbor Statement:
Safe Harbor Statement This press release may include certain statements that are not descriptions of historical facts, but are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward looking statements may include the description of our plans and objectives for future operations, assumptions underlying such plans and objectives and other forward looking terminology such as "may," "expects," "believes," "anticipates," "intends," "expects," "projects," or similar terms, variations of such terms or the negative of such terms. Such information is based upon various assumptions made by, and expectations of, our management that were reasonable when made but may prove to be incorrect. All of such assumptions are inherently subject to significant economic and competitive uncertainties and contingencies beyond our control and upon assumptions with respect to the future business decisions which are subject to change. Accordingly, there can be no assurance that actual results will meet expectations and actual results may vary (perhaps materially) from certain of the results anticipated herein.