ShopBack expands to South Korea with Ebates Korea buy
ShopBack announced that it has acquired online cashback platform Ebates Korea, marking its expansion into South Korea.
Starting today, Rakuten’s Ebates Korea will cease operations and its users will be directed to the ShopBack Korea beta platform, which will be officially launched by mid-2020, according to a statement.
ShopBack said that shoppers could earn up to 15% cashback on their purchases via the ShopBack Korea platform across categories like fashion, beauty, and electronics.
Following the acquisition, ShopBack expects to serve over 500,000 customers in South Korea this year. It will also attract more merchants, including local ones such as ecommerce platform Gmarket, social commerce platform Wemakeprice, and online mall 11Street.
According to Statista, South Korea is one of the biggest ecommerce markets worldwide, where the retail ecommerce will grow to nearly US$32.6 billion by 2021, up from US$19.1 billion in 2016.
www.techinasia.com/shopback-expands-korea-ebates-buy
ShopBack announced that it has acquired online cashback platform Ebates Korea, marking its expansion into South Korea.
Starting today, Rakuten’s Ebates Korea will cease operations and its users will be directed to the ShopBack Korea beta platform, which will be officially launched by mid-2020, according to a statement.
ShopBack said that shoppers could earn up to 15% cashback on their purchases via the ShopBack Korea platform across categories like fashion, beauty, and electronics.
Following the acquisition, ShopBack expects to serve over 500,000 customers in South Korea this year. It will also attract more merchants, including local ones such as ecommerce platform Gmarket, social commerce platform Wemakeprice, and online mall 11Street.
According to Statista, South Korea is one of the biggest ecommerce markets worldwide, where the retail ecommerce will grow to nearly US$32.6 billion by 2021, up from US$19.1 billion in 2016.
www.techinasia.com/shopback-expands-korea-ebates-buy